The New Search Reality Try to imagine. If you are about to buy a product and you are comparing between brands, would you rather switch between apps to see different reviews, or just ask ChatGPT for a compilation of information. One question solves all. This insight shows that the way people find products online has… Continue reading Best AEO Tools for E-Commerce Brands To Win AI Visibility
How to Win AI Traffic in 3 Simple AEO Steps
Try to think of your own habit. After the Answer Engine emerges, especially ChatGPT, when you want to know which brand is better, or what product to use, do you open ChatGPT.com or Google Chrome? If you prefer ChatGPT’s answers with a full list of brands recommendations and comparison, then you’re part of the 60%… Continue reading How to Win AI Traffic in 3 Simple AEO Steps
From zero to one and to infinity-how Frevana helps a startup break the ice into AI search.
The overview When this health industry startup came to us, they had no presence at all in AI search. Their visibility score was at zero, which meant they weren’t showing up in ChatGPT, Gemini, or Perplexity when people asked about their category, even though they already had a strong foundation: a great product, powerful customer… Continue reading From zero to one and to infinity-how Frevana helps a startup break the ice into AI search.
How a fitness equipment brand increases their AI visibility by 54% in one week with Frevana
Overview We are working with a well-know fitness brand who was facing a challenge that felt urgent. The product was strong, their presence on Amazon was well-established, yet they were nearly invisible in the AI search answers. When consumers turned to AI platforms to ask about fitness equipment, their name was absent in the top… Continue reading How a fitness equipment brand increases their AI visibility by 54% in one week with Frevana
Answer Engine Optimization Playbook
Why are we doing AEO? Answer Engine Optimization (AEO) is a big deal and it is happening so fast. It aims to make your content easy for AI platforms to understand and cite, so your brand shows up in direct answers instead of just search results. If your brand is not mentioned by AI, you… Continue reading Answer Engine Optimization Playbook
AEO Keyword Research: What Customers Ask, Not Just Search
Introduction Nowadays, people no longer use simple keywords to type in the search bar to find brand results; instead, they ask complete, specific questions like “Will a magnetic rowing machine hurt my lower back if I had surgery?” on AI platforms to get recommendations. Therefore, with the rise of answer engines like ChatGPT, Perplexity, and… Continue reading AEO Keyword Research: What Customers Ask, Not Just Search
Top 10 AEO Tools to Boost AI Visibility and Citations in 2025
Why AEO Matters Now People are changing how they find information. More and more, they turn to AI tools like ChatGPT, Gemini, and Perplexity to ask questions, compare products, or look up brands. Instead of digging in keywords, people nowadays more tend to use natural long sentences, typing in chatbox to acquire answers. Therefore, regular… Continue reading Top 10 AEO Tools to Boost AI Visibility and Citations in 2025
How Answer Engine Optimization (AEO) Empowers E-commerce Growth
The Shift in Online Search Over the past two decades, e-commerce has largely been shaped by how consumers search for keywords on engines like Google, Bing, and Yahoo. During this time, businesses and brands have worked hard to master Google’s search engine results pages (SERPs). They refined their landing pages, optimized keywords, and competed to… Continue reading How Answer Engine Optimization (AEO) Empowers E-commerce Growth
AEO vs SEO: Rethinking Success Metrics in the AI Search Era
1. Introduction: SEO’s Golden Rules Are Breaking For two decades, digital marketing lived (and died) by the laws of SEO—the precise rituals of keyword targeting, backlinks, and ruthless analytics. Metrics like rankings, organic traffic, and click-through rates (CTR) reigned supreme. Achieve the coveted #1 blue link, and the sales followed. But the world of 2025… Continue reading AEO vs SEO: Rethinking Success Metrics in the AI Search Era
SEO vs AEO: The Shift from Users and Crawlers to AI Engines
Introduction For decades, online discovery has orbited around search engine optimization (SEO): the game of winning Google’s “ten blue links” through relevance, authority, and technical prowess. But as artificial intelligence accelerates and “answer engines” like ChatGPT, Perplexity, and Google SGE become the default portals of online knowledge, a new optimization frontier has emerged—Answer Engine Optimization… Continue reading SEO vs AEO: The Shift from Users and Crawlers to AI Engines