For over two decades, the digital marketing world has been obsessed with one metric: the keyword. If you wanted to be found, you had to rank for specific terms. But as we move deeper into 2026, that strategy is rapidly becoming obsolete. The way people search has fundamentally changed, and the algorithms that serve them… Continue reading Why Question Coverage Matters More Than Keyword Coverage in 2026
From Insight to Action: Turning AEO Data Into Content Priorities
Digital marketing often leaves teams with more data than direction. In the AI search era, this appears as the “execution gap”—a state where marketing teams have access to AEO insights but struggle to translate them into a publishing roadmap that drives measurable results. The challenge is no longer finding questions, but deciding which ones to… Continue reading From Insight to Action: Turning AEO Data Into Content Priorities
OpenClaw for E-commerce
As AI tools move from experimentation to real operational impact, a new category is emerging: systems that don’t just assist humans, but do work on our behalf. Both OpenClaw and Frevana sit squarely in this shift—yet they approach the problem from very different angles. This article explores where OpenClaw and Frevana are aligned, and where… Continue reading OpenClaw for E-commerce
Why 2026 is the Year Users Are Trusting AI to Make Decisions
For the last few years, we’ve used AI as a super-powered search engine. We asked it to plan trips, compare cameras, or summarize articles. But 2026 marks a different kind of shift. We are finally crossing the threshold from AI that talks to AI that does. The trend defining this year is Agentic AI. Users… Continue reading Why 2026 is the Year Users Are Trusting AI to Make Decisions
Why Amazon SEO Is No Longer Enough: Introducing Rufus Answer Optimization
The way people shop on Amazon is changing. With the rapid adoption of Rufus, Amazon’s AI-powered shopping assistant, customers are doing less “searching” and more “asking.” Instead of typing “running shoes” into the search bar, shoppers are now having conversations: “What are the best running shoes for flat feet that are also breathable?” At Frevana,… Continue reading Why Amazon SEO Is No Longer Enough: Introducing Rufus Answer Optimization
Where AEO Stands in 2025 — And What’s Coming in 2026
In 2025, Answer Engine Optimization (AEO) finally moved from theory to practice. What used to be a loose experiment is now something marketing teams can measure, compare, and manage. At the same time, search behavior is changing fast. Users are getting answers directly from AI systems instead of clicking links. This shift forces brands to… Continue reading Where AEO Stands in 2025 — And What’s Coming in 2026
Lockin Increased AI Visibility 266% in One Month with Frevana
Overview Lockin is a global smart lock brand, providing innovative home security solutions for modern households. The brand had already built a strong foundation through a robust product lineup, a polished website, and significant investment in Search Engine Optimization (SEO)/Google Ads to drive overseas e-commerce growth. But when consumers asked AI platforms questions such as… Continue reading Lockin Increased AI Visibility 266% in One Month with Frevana
The Wall Street Journal on AI Shopping: Why SEO Is No Longer Enough for E-commerce
The Wall Street Journal on AI Shopping: Why SEO Is No Longer Enough for E-commerce The numbers are staggering, and they signal the end of e-commerce as we know it. In just one year, between July 2024 and July 2025, traffic to U.S. retail websites driven by AI assistants exploded by 4,700% . The surge… Continue reading The Wall Street Journal on AI Shopping: Why SEO Is No Longer Enough for E-commerce
People Are Already Using AI to Decide What to Buy. Here’s What That Means for Your Brand
Shopping Is Now a Top Use Case for Generative AI This shift is no longer a prediction. Usage drives it. According to recent research from The Economist, AI has become the new foundation of digital traffic, reshaping the entire discover–evaluate–decide journey for consumers: Usage patterns reinforce this change. Shopping-related queries now rank as the second… Continue reading People Are Already Using AI to Decide What to Buy. Here’s What That Means for Your Brand
Why Rufus Makes AEO Essential for Every E-Commerce Brand
What Rufus is and how it changes shopping Amazon launched Rufus, an AI shopping assistant inside the Amazon app and website. Rufus uses Amazon’s full catalog, customer reviews, Q&A threads, product images, and information from the wider web. It uses Amazon’s own large language models to understand what products do and who they fit 1.… Continue reading Why Rufus Makes AEO Essential for Every E-Commerce Brand