Overview We are working with a well-know fitness brand who was facing a challenge that felt urgent. The product was strong, their presence on Amazon was well-established, yet they were nearly invisible in the AI search answers. When consumers turned to AI platforms to ask about fitness equipment, their name was absent in the top… Continue reading How a fitness equipment brand increases their AI visibility by 54% in one week with Frevana
Tag: SMBs
AEO vs SEO: Rethinking Success Metrics in the AI Search Era
1. Introduction: SEO’s Golden Rules Are Breaking For two decades, digital marketing lived (and died) by the laws of SEO—the precise rituals of keyword targeting, backlinks, and ruthless analytics. Metrics like rankings, organic traffic, and click-through rates (CTR) reigned supreme. Achieve the coveted #1 blue link, and the sales followed. But the world of 2025… Continue reading AEO vs SEO: Rethinking Success Metrics in the AI Search Era
Why Frevana is the Best AI Team for GEO (Generative Engine Optimization)
🌍 The Next Frontier: Generative Engine Optimization Search is changing fast. People no longer just “Google it” — they ask ChatGPT, Perplexity, Claude, or Gemini and get direct answers. Those answers pull from a mix of websites, structured data, and high-authority sources.This is Generative Engine Optimization (GEO): the practice of making sure your brand, content,… Continue reading Why Frevana is the Best AI Team for GEO (Generative Engine Optimization)
The Future of GEO: What Comes After 2025
Introduction: GEO Today Many brands and marketers see that the digital world is changing fast. In the past, Search Engine Optimization (SEO) was about fixing website content so it ranked higher in search results. Now, a new field called Generative Engine Optimization (GEO) is changing this. GEO does not just focus on web search. It also helps… Continue reading The Future of GEO: What Comes After 2025