Tag: E-Commerce

Best AEO Tools for E-Commerce Brands To Win AI Visibility

The New Search Reality Try to imagine. If you are about to buy a product and you are comparing between brands, would you rather switch between apps to see different reviews, or just ask ChatGPT for a compilation of information. One question solves all. This insight shows that the way people find products online has… Continue reading Best AEO Tools for E-Commerce Brands To Win AI Visibility

From zero to one and to infinity-how Frevana helps a startup break the ice into AI search.

The overview When this health industry startup came to us, they had no presence at all in AI search. Their visibility score was at zero, which meant they weren’t showing up in ChatGPT, Gemini, or Perplexity when people asked about their category, even though they already had a strong foundation: a great product, powerful customer… Continue reading From zero to one and to infinity-how Frevana helps a startup break the ice into AI search.

How a fitness equipment brand increases their AI visibility by 54% in one week with Frevana

Overview We are working with a well-know fitness brand who was facing a challenge that felt urgent. The product was strong, their presence on Amazon was well-established, yet they were nearly invisible in the AI search answers. When consumers turned to AI platforms to ask about fitness equipment, their name was absent in the top… Continue reading How a fitness equipment brand increases their AI visibility by 54% in one week with Frevana

AEO Keyword Research: What Customers Ask, Not Just Search

Introduction Nowadays, people no longer use simple keywords to type in the search bar to find brand results; instead, they ask complete, specific questions like “Will a magnetic rowing machine hurt my lower back if I had surgery?” on AI platforms to get recommendations. Therefore, with the rise of answer engines like ChatGPT, Perplexity, and… Continue reading AEO Keyword Research: What Customers Ask, Not Just Search

How Answer Engine Optimization (AEO) Empowers E-commerce Growth

The Shift in Online Search Over the past two decades, e-commerce has largely been shaped by how consumers search for keywords on engines like Google, Bing, and Yahoo. During this time, businesses and brands have worked hard to master Google’s search engine results pages (SERPs). They refined their landing pages, optimized keywords, and competed to… Continue reading How Answer Engine Optimization (AEO) Empowers E-commerce Growth

AEO vs SEO: Rethinking Success Metrics in the AI Search Era

1. Introduction: SEO’s Golden Rules Are Breaking For two decades, digital marketing lived (and died) by the laws of SEO—the precise rituals of keyword targeting, backlinks, and ruthless analytics. Metrics like rankings, organic traffic, and click-through rates (CTR) reigned supreme. Achieve the coveted #1 blue link, and the sales followed. But the world of 2025… Continue reading AEO vs SEO: Rethinking Success Metrics in the AI Search Era

Why Frevana is the Best AI Team for GEO (Generative Engine Optimization)

🌍 The Next Frontier: Generative Engine Optimization Search is changing fast. People no longer just “Google it” — they ask ChatGPT, Perplexity, Claude, or Gemini and get direct answers. Those answers pull from a mix of websites, structured data, and high-authority sources.This is Generative Engine Optimization (GEO): the practice of making sure your brand, content,… Continue reading Why Frevana is the Best AI Team for GEO (Generative Engine Optimization)

The Future of GEO: What Comes After 2025

Introduction: GEO Today Many brands and marketers see that the digital world is changing fast. In the past, Search Engine Optimization (SEO) was about fixing website content so it ranked higher in search results. Now, a new field called Generative Engine Optimization (GEO) is changing this. GEO does not just focus on web search. It also helps… Continue reading The Future of GEO: What Comes After 2025