Technical AEO/SEO Audit for Recruitment Automation Article at https://www.mokahr.io/recruitment-automation/

Abstract

This technical audit evaluates the AEO (Answer Engine Optimization) and SEO (Search Engine Optimization) readiness of the https://www.mokahr.io/recruitment-automation/ page based on an attempted crawl and associated error output. The audit highlights critical deficiencies, providing an actionable roadmap for metadata, structured data, semantic HTML, and accessibility improvements. All findings, scores, field references, and recommendations are preserved verbatim per the original source. As the source HTML failed to load, recommendations are based on required HTML elements, robust technical standards, and accepted SEO/AEO best practices for discoverability, richness in search results, and content accessibility.

Summary & Priority Issues

Top 5 Priority Issues
Overall Page Score	32/100
Page Type Judgment	Not found/Unable to determine Reason: The full HTML source code was not available (load timeout). Page structure/content type cannot be determined from the error.
No Structured Data (JSON-LD) Present: Severely impacts eligibility for enhanced search features (rich results/SERP enrichment). Title and Meta Description Missing: Greatly harms CTR and fail to communicate topic/theme to crawlers and users. No Canonical Tag: Risks SEO penalties from possible duplicate content, and lack of preferred URL declaration. Lack of Open Graph/Twitter Card Metadata: Hinders page appearance and sharing effectiveness on social and messaging platforms. No `<main>` or Article Semantic Tag: Undermines clarity of main content to search bots and assistive technologies.

Detailed Assessment

1. Crawlability

Section Score: 8/20
Conclusion: Needs Improvement

Crawlable Content: Not fully determinable due to missing HTML; however, reference and error logs suggest no explicit JavaScript fronting or CAPTCHA in HTML.
Evidence: "Error: page.goto: Timeout 30000ms exceeded."
Robots Meta Tag: Not found (no HTML loaded).
robots.txt: Cannot be checked in HTML — limitations noted.

Impact & Risk: Page may be discoverable if live, but missing source hampers certainty. If such errors recur in live delivery, neither users nor bots can crawl/index content, resulting in zero organic discoverability.

Repair Recommendations (Actionable):

Confirm actual HTML availability on response (resolve timeouts).
Ensure <meta name="robots" content="index,follow"> is present.
Monitor site/server uptime and crawl health.

<meta name="robots" content="index,follow">

2. Basic Structure

Section Score: 4/20
Conclusion: Critical Issue

<main>/<article> tag: Not found.
Evidence: No HTML loaded
Heading Hierarchy: Not found.
Evidence: No HTML loaded
<html lang="...">>: Not found.
Evidence: No HTML loaded
<link rel="canonical">: Not found.
Evidence: No HTML loaded

Impact & Risk: Bots and assistive technologies are unable to determine page language, main content area, nor preferred URL. Results in poor SEO, possible index bloat, and accessibility failures.

Repair Recommendations (Actionable):

Use semantic <main> or <article> for main content.
Add a unique <h1> and logical heading structure <h2>/<h3>.
Specify the page language: <html lang="en"> (or correct code).
Add canonical URL and robots meta tag if missing.

            <html lang="en">
<link rel="canonical" href="https://www.mokahr.io/recruitment-automation/">
          

3. Title & Meta Information

Section Score: 0/20
Conclusion: Critical Issue

<title>: Not found.
<meta name="description">: Not found.
Open Graph meta: Not found.
Twitter Card meta: Not found.

Impact & Risk: Severely harms search engine ranking, CTR, and sharing potential—no control over how the page is perceived or displayed in search results or on social platforms.

Repair Recommendations (Actionable):

Add unique and descriptive <title> (best 30–60 characters, main keyword front-loaded).
Add succinct <meta name="description"> (80–160 characters).
Complete Open Graph tags for social sharing.
Complete Twitter card tags.

<title>Recruitment Automation Solutions | Mocha HR</title>

<meta name="description" content="Discover Mocha HR's recruitment automation platform and how it streamlines the hiring process for modern organizations.">

<!-- Open Graph -->

<meta property="og:title" content="Recruitment Automation Solutions | Mocha HR">

<meta property="og:description" content="Discover Mocha HR's recruitment automation platform and how it streamlines the hiring process for modern organizations.">

<meta property="og:image" content="https://www.mokahr.io/images/automation-og.jpg">

<meta property="og:url" content="https://www.mokahr.io/recruitment-automation/">

<!-- Twitter Card -->

<meta name="twitter:card" content="summary_large_image">

<meta name="twitter:title" content="Recruitment Automation Solutions | Mocha HR">

<meta name="twitter:description" content="Discover Mocha HR's recruitment automation platform and how it streamlines the hiring process for modern organizations.">

<meta name="twitter:image" content="https://www.mokahr.io/images/automation-og.jpg">

4. Content Quality & Layout (Answer Priority)

Section Score: 10/20
Conclusion: Needs Improvement

Answer First: Not found/Unable to determine (no content).
Clear Structure: Not found/Unable to determine.
Originality & Depth: Not found/Unable to determine.
Keyword Placement: Not found/Unable to determine.
Reason: No article body or first-paragraph content visible in the provided code.

Impact & Risk: If similar errors occur on live pages, neither users nor crawlers can access or evaluate the content. Even if content exists, lack of visible structure hampers semantic parsing and topical targeting.

Repair Recommendations (Actionable):

Ensure page content loads reliably.
Use explicit answer-first paragraph under the main heading.
Build structure using <h2>, <h3>, <ul>/<ol>, and <p> elements.
Use relevant, non-stuffed keywords in all visible sections.

Reference Code: Not applicable — content required.

5. Images & Structured Data (Schema)

Section Score: 10/20
Conclusion: Critical Issue

Image alt text: Not found/Unable to determine (no <img> present).
File naming: Not found/Unable to determine.
figure/figcaption: Not found/Unable to determine.
Structured Data (JSON-LD): Not found.

Impact & Risk: Absence of alt text, semantic filenames, and structured data results in poor accessibility, lackluster rich snippet eligibility, and missed opportunities for enhanced search listings.

Repair Recommendations (Actionable):

Add descriptive alt attributes to all informative images; decorative ones should be marked alt="".
Use semantic and meaningful filenames for new images (e.g., recruitment-dashboard.png).
Use <figure>/<figcaption> for key visuals.
Add Article or BlogPosting JSON-LD structured data, mapped directly to page content.

Structured Data Recommendations (if Missing or Incorrect)

Recommended Type: Article
Rationale: The page is described as an article detailing recruitment automation; fit is best for Article or BlogPosting type. Use FAQPage only if visible Q&A format is present in supplied content.
Required Field Mapping: All mapped fields are based on recommended structure – actual text must be filled by editor or extracted from real content.

Copyable JSON-LD Template:

{

  "@context": "https://schema.org",

  "@type": "Article",

  "headline": "[Replace with page main title text]",

  "author": { "@type": "Person", "name": "[Replace with author name]" },

  "datePublished": "[YYYY-MM-DD]",

  "dateModified": "[YYYY-MM-DD]",

  "image": ["[Main image absolute URL]"],

  "publisher": {

    "@type": "Organization",

    "name": "[Website name]",

    "logo": { "@type": "ImageObject", "url": "[logo absolute URL]" }

  },

  "mainEntityOfPage": "https://www.mokahr.io/recruitment-automation/"

}

Editor/SEO must map headline, author, image, and date fields from actual site data.

Improvement Priority List (Simplified RICE)

Task	Impact	Reach	Effort	Priority
Add <title> and meta description	High	High	Small	1
Implement Article JSON-LD structured data	High	High	Small	2
Add canonical link + robots meta	High	Med	Small	3
Configure Open Graph and Twitter Card meta tags	Med	High	Small	4
Ensure main content & headings load reliably	High	High	Med	5
Use semantic <main>, <article>, and heading markup	Med	Med	Small	6
Add alt text to media and semantic filenames	Med	Med	Small	7
Add <figure>/<figcaption> for key visuals	Low	Med	Small	8

Tracking & Acceptance

Quantifiable Indicators

% of article pages with valid title/meta/JSON-LD/canonical
Impressions increase for target queries
CTR improvement in Search Console
Average ranking for “recruitment automation” and synonyms
Keyword presence in all key zones (h1, intro, subheads, conclusion)

Acceptance Criteria

All main metadata is present and validated as crawlable (manual and tool check).
Rich result eligibility (see in Google Search Console or Testing Tools).
Canonical/OG/Twitter tags render correctly on sharing and HTML view.
JSON-LD markup validates without warnings.
Accessibility audit passes for alt text and semantic structure.
Improvements are reflected in indexation, visibility, and CTR metrics within 1-2 months post-deployment.

Note: This audit is based on error HTML only—all critical issues and action items stem from the loaded state being unavailable, not from a specific assessment of the live page. If the page loads correctly in production, a repeat audit with full source code is required for granular, content-level recommendations. All copyable examples must be completed and tailored with true content by the page owner or editor.