Start AEO

Welcome to the Start AEO guide—your fast track to mastering AI Engine Optimization (AEO) with Frevana. In just a few minutes, you’ll discover how to make your brand stand out in AI-powered recommendations across platforms like ChatGPT, Gemini, and Amazon Rufus, where millions make buying decisions every day.

What You'll Learn

Launch your AEO agent team with Frevana, step by step
Discover what prompts users give to AI—and why certain brands win
Monitor and track your brand’s AI visibility across top platforms in real time
Automatically create AI-optimized content that gets recommended and delivers results

AEO is the new frontier of digital visibility—ensuring your products and brand are chosen by AI when it counts. Seize this opportunity to unlock a powerful new growth channel and get measurable results quickly.

Estimated time to complete: 7–10 minutes

Understanding AEO Fundamentals

What is AEO?

AEO stands for AI Engine Optimization. It focuses on improving how your brand, products, or services are presented and recommended by AI-driven platforms such as ChatGPT, Perplexity, and Gemini.
Unlike traditional SEO—which optimizes for search engines—AEO is designed for environments where AI systems generate answers and recommendations directly for users.

Why Organizations Use AEO

To ensure your brand appears as a top recommendation when users ask AI platforms for advice, product suggestions, or answers.
To analyze and monitor which brands AI models prefer, and understand the reasons behind those preferences.
To automate and scale content creation, making it easier for brands to stay visible and competitive in an AI-first search landscape.

AEO’s Primary Functions

Prompt Research: Identify what real users are asking of AI platforms in your industry.
Visibility Monitoring: Measure how often, and in what context, your brand is cited or recommended by AI engines.
Automated Content: Generate optimized content that AI systems prefer and recommend.

Tip

Adopting AEO early can offer a significant advantage as AI-driven recommendations increasingly shape customer journeys.

Setting Up AEO

Step 1: Prerequisites and Registration

Visit the official website and locate the “Sign Up” button, typically at the top-right of the homepage.

Click “Sign Up” and enter your business details (company name, email address, and password).

Choose a plan that fits your organization’s needs. Start with the 7-day free trial to explore all features with no risk.

Tip

No credit card is required to start the trial, and you can cancel anytime.

Step 2: Initial Configuration

After registration, access your dashboard where you’ll set up your first product or service to track.

Enter basic product details, including name, category, and primary website URL.

Select which AI platforms (such as ChatGPT, Gemini, or Perplexity) you want to monitor.

Step 3: Connect Relevant Accounts and Provide Access

If prompted, link any integrations (like your analytics dashboard or relevant e-commerce accounts) to unlock deeper visibility data.

Grant permissions necessary for Frevana’s agents to analyze your site structure, such as your sitemap and robots.txt.

Warning

Ensure your site’s robots.txt file allows necessary AEO bot access, or visibility tracking may not work correctly.

Optimizing AEO for Best Results

Step 1: Research User Prompts

Navigate to the “User Prompt Research” section in your dashboard.

Review the list of real questions users are asking AI platforms in your category.

Identify gaps and opportunities by seeing which questions your brand currently does not appear as a top answer for.

Tip

Focus on prompts with high frequency and high purchase intent for the fastest ROI.

Step 2: Monitor and Analyze AI Visibility

Go to the “AI Visibility Monitoring” area.

Observe how your brand is performing—review frequency and context of mentions across selected AI platforms.

Note which competitors are appearing and compare their visibility metrics to yours.

Step 3: Automate Content Creation

In the content automation area, select the “AEO Article Writer” or “Product Landing Page Maker.”

Enter your product website, desired keywords, and any relevant content guidelines.

Review the AI-generated suggestions and approve or edit them before publishing.

Example

Blog Title: "Top Workout Supplements for Runners"
Keywords: "best running supplements, recommended by AI"
URL: "https://yourbrand.com/supplements-for-runners"

Step 4: Use Workflow Automation Tools

Utilize the automated workflows such as "Customer Scenario Strategist" or "AEO PR Strategist" to further enhance your brand’s presence.

Set up recurring workflows for ongoing monitoring, reporting, and optimization.

Monitoring and Maintaining AEO

Step 1: Regularly Track Key Metrics

On your dashboard, observe changes in brand visibility and AI recommendation rates over time.

Note positive or negative trends in response to your content and workflow changes.

Set up alerts for sudden drops in AI visibility or sharp changes in competitor positioning.

Step 2: Update and Audit Content

Periodically revisit the “LLMs inc. Sitemap & Robots.txt Auditor” tool to ensure your site remains easily crawlable for AI bots.

Use the “AEO Content Advisor” to detect evolving content gaps as AI models update their data sources.

Step 3: Adjust Campaigns and Settings

Edit existing workflows to target new user prompts or AI models as your brand and market evolve.

Regularly review and refresh target keywords and scenarios being tracked.

Troubleshooting Common AEO Issues

Issue 1: Low or No AI Visibility

Ensure your site is accessible to AI bots by checking and updating your robots.txt and sitemap files.

Inspect recent content updates; poor-quality or irrelevant content may affect AI visibility.

Confirm you're tracking the most relevant AI prompts in your niche.

Warning

If your site blocks AI crawlers, your brand may not appear in AI-generated answers regardless of content quality.

Issue 2: Content Not Ranking or Cited

Re-examine your prompt research and targeting; adjust target phrases to match high-frequency user queries.

Use the “AEO Article Writer” to generate new articles optimized for updated prompts and competitor insights.

Use the “Brand Preference Analyst” to understand why competitors are preferred and address those factors in your strategy.

Issue 3: Workflow Automation Errors

Re-authenticate any third-party integrations if automations fail.

Contact customer support if an agent task won’t run as expected and report the specific error message you received.

Conclusion and Next Steps

Continue Advancing Your AEO Journey

Explore additional advanced features, such as custom workflow configurations or deeper API integrations.
Join the user community forums for insight into new AI platform trends and AEO tactics.
Subscribe to platform updates or publications to stay ahead of evolving AI algorithms and visibility techniques.
Consider booking a personalized demo or chatting with the support team for strategic advice customized to your growth goals.

Tip

Set a recurring monthly review to adapt your AEO strategy as both AI behaviors and user search patterns evolve.

By following these steps, you’ll maximize your brand’s visibility in the AI-driven answer and recommendation landscape, building a strong foundation for sustained growth.

Conclusion

You've now covered the fundamentals of starting with AEO! From initial setup to exploring key features, you’re well on your way to making the most of your AEO experience.

Next Steps

Explore Advanced Features: Dive deeper into AEO’s advanced tools for enhanced results.
Join the Community: Participate in AEO forums or user groups for support and networking.
Stay Updated: Subscribe to product updates and release notes.
Customize Your Workflow: Adapt AEO settings to fit your unique needs.

Troubleshooting

Can’t Log In: Double-check your username/password and reset if needed.
Features Not Loading: Clear your browser cache or try a different browser.
Error Messages: Refer to AEO’s Help Center for error code explanations.
Sync Problems: Ensure your internet connection is stable and try reconnecting.

Keep experimenting and learning—remember, every expert was once a beginner. Happy exploring with AEO!

Guide Type: Tutorial