Lexiom Landing Page AEO/SEO Evaluation

Abstract

This report presents a comprehensive AEO/SEO evaluation of the Lexiom product landing page, addressing critical on-page factors and structured data requirements. The analysis identifies the page's current strengths and weaknesses across technical SEO, meta information, content structure, and schema markup. Special focus is given to missing semantic HTML, social meta tags, and opportunities for content enrichment. Actionable recommendations, supporting reference code, and quantifiable acceptance criteria are provided to prioritize and guide remedial works. The outcome aims to enhance search engine visibility, social sharing, eligibility for rich results, and conversion for Lexiom’s core audience.

1. Overview

Overall Page Score: 54/100

Top 5 Priority Issues

Missing Key Meta Tags (description, canonical, robots, OG, Twitter)
Impact: Severely limits indexing, social previews, and click-through rates.
Benefit: Immediate improvements in discoverability and search appearance.
No Structured Data (JSON-LD/Schema.org)
Impact: Search features like rich snippets, knowledge panels, and enhanced results are not possible.
Benefit: Adding schema boosts eligibility for AEO/SEO-rich features.
No Canonical Link
Impact: Risk of duplicate/conflicting URLs.
Benefit: Canonical tells search engines the main authoritative URL.
No indexability control in robots meta
Impact: Search engines may default to index, but cannot be explicitly managed.
Benefit: Explicit robots directive ensures the correct indexability status.
No OG/Twitter Card Previews
Impact: Poor or missing previews when sharing this link on social and messaging apps.
Benefit: Social cards ensure higher CTR and more attractive sharing behavior.

Page Type Judgment

Product Landing Page / Marketing Page (Not a typical article, blog, or news page. The structure, content, and intent are for driving product sign-ups and describing service benefits rather than providing informational or editorial content).

2. Detailed Assessment

2.1 Crawlability 13/20

Conclusion: Needs Improvement
Findings & Evidence:
- Language: <html lang="en"> ✔ Correctly set.
- Indexing Control: meta[name="robots"]: Not found. No explicit instructions for robots.
- Canonical Link: link[rel="canonical"]: Not found.
- Crawlability: Visible content present in static HTML <main>...</main>, which is positive.
- robots.txt: Not included in HTML—undeterminable.
Impact & Risk:
Crawlable by default, but lack of meta robots and canonical control can cause indexation/duplication issues. Potential indexing errors as site scales.
Repair Recommendations:
1. Add <meta name="robots" content="index,follow"> in <head>.
2. Add <link rel="canonical" href="https://lexiom.ai/"> to set main page authority.
3. Ensure all critical content is present server-side in future builds.

Reference Code:

<meta name="robots" content="index,follow">
<link rel="canonical" href="https://lexiom.ai/">

2.2 Basic Structure 15/20

Conclusion: Needs Improvement
Findings & Evidence:
- Main Semantics: Primary content sits in <main>. ✔ Present.
- Heading Hierarchy:
```
<h1>10x Faster Hiring with Lexiom</h1>
<h2>Streamline your recruitment process...</h2>
<h2>Why Choose Lexiom?</h2>
<h2>How It Works</h2>
<h3>Smart Candidate Search</h3>
...
```
  ✔ Proper use of h1, h2, h3.
- Language Attribute: Correctly set as lang="en".
- Indexing Control & Canonical: Not present (see above).
Impact & Risk:
Semantic HTML structure is good; missing SEO head tags undermines benefits.
Repair Recommendations:
1. Add missing <meta name="robots"> and <link rel="canonical"> as above.

2.3 Title & Meta Information 8/20

Conclusion: Critical Issue
Findings & Evidence:
- Title Tag: <title>Lexiom</title>
  Issues: Not descriptive; lacks core keywords; too short (6 chars).
- Meta Description: Not set at all.
- Open Graph (OG) Tags: Missing; no OG meta tags.
- Twitter Cards: Missing; no Twitter meta tags.
Impact & Risk:
Search/custom previews poor or empty; reduces organic CTR; social sharing yields generic cards.
Repair Recommendations:
1. Rewrite <title> with clarity, keyword inclusion, and optimal length.
  Example: "10x Faster AI Hiring Platform | Lexiom – AI Candidate Search & Gmail Integration"
2. Add <meta name="description"> with 80–160 character summary.
3. Add full OG and Twitter meta tags.

Reference Code:

<title>10x Faster AI Hiring Platform | Lexiom – AI Candidate Search & Gmail Integration</title>
<meta name="description" content="Streamline recruitment with Lexiom: AI-powered candidate search, one-click Gmail/LinkedIn outreach, and 5x reduction in time-to-hire. Join thousands of recruiters!">
<meta property="og:title" content="10x Faster Hiring with Lexiom">
<meta property="og:description" content="Streamline recruitment with AI-powered candidate search and Gmail integration. Join thousands of recruiters transforming hiring.">
<meta property="og:image" content="https://lexiom.ai/static/social-banner.jpg">
<meta property="og:url" content="https://lexiom.ai/">
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="10x Faster Hiring with Lexiom">
<meta name="twitter:description" content="Streamline recruitment with AI candidate search and one-click Gmail/LinkedIn integration.">
<meta name="twitter:image" content="https://lexiom.ai/static/social-banner.jpg">

2.4 Content Quality & Layout (Answer Priority) 13/20

Conclusion: Needs Improvement
Findings & Evidence:
- Answer First/Direct Value: Main hero section directly presents product promise.
- Structure: Subheadings, segmented "Features" & "How It Works" via steps/lists.
- Originality & Depth: Good differentiating phrases; content remains superficial/marketing-focused.
- Keywords: Main KWs present; opportunity to reinforce secondary synonyms.
- Paragraphs/Lists: Bullets/lists sparse except for "steps" and "features".
Impact & Risk:
Quick understanding; lacks depth. Unlikely to rank for longtail/informational queries.
Repair Recommendations:
1. Expand content: stats, founder’s story, metrics, FAQ.
2. Include bulleted benefits (e.g., “Top 5 reasons to choose Lexiom”).
3. Insert customer testimonials/case studies.

2.5 Images & Media 5/20

Conclusion: Critical Issue
Findings & Evidence:
- Image Alt Texts: No <img> tags; only inline SVGs.
- Filenames: SVGs are inline (not file paths).
- Image-Text Relationship: No <figure> or <figcaption>.
- Visual Content: Very little imagery; no hero product screenshot/illustration.
Impact & Risk:
No visual ranking in image search; bland versus richer competitors; accessibility not addressed.
Repair Recommendations:
1. Add at least one main <img> with descriptive alt (dashboard, customer, etc).
2. Use <figure> and <figcaption> for diagrams/screenshots.
3. For new images, use semantic filenames (eg. ai-hiring-dashboard.png).

Reference Code Example:

<figure>
  <img src="/static/lexiom-ai-dashboard.png" alt="Lexiom AI-powered candidate search dashboard" />
  <figcaption>Lexiom’s dashboard streamlines recruitment with AI-powered candidate search and 1-click Gmail outreach</figcaption>
</figure>

2.6 Structured Data (Schema.org / JSON-LD) 0/20

Conclusion: Critical Issue
Findings & Evidence:
- JSON-LD Script: Not found.
- Article/BlogPosting/FAQPage: None detected; main entity is product landing SaaS.
- Supplementary Types (FAQ, HowTo): "How It Works" could be HowTo schema!
Impact & Risk:
Not eligible for rich results; Google may not show enhanced features.
Repair Recommendations:
1. Add schema: type Organization, or for features/tutorial, HowTo/Product.
2. Add business info and how-to steps for better AEO/SEO.
3. Ensure headline, description, publisher, image data align with on-page content.

3. Structured Data Recommendations

Recommended Type: SoftwareApplication / HowTo
Required Field Mapping:
- Name/Headline: 10x Faster Hiring with Lexiom
- Description: Streamline your recruitment process with AI-powered candidate search and one-click Gmail integration
- URL: https://lexiom.ai/
- Publisher: Lexiom
- Image: [main visual or logo URL, e.g., /static/social-banner.jpg]
- HowTo Steps: Search Candidates, Review Profiles, Contact via LinkedIn or Email

Copyable JSON-LD Template

{
  "@context": "https://schema.org/",
  "@type": "SoftwareApplication",
  "name": "Lexiom",
  "description": "Streamline your recruitment process with AI-powered candidate search and one-click Gmail integration. 10x Faster Hiring with Lexiom.",
  "applicationCategory": "BusinessApplication",
  "operatingSystem": "Web",
  "offers": {
    "@type": "Offer",
    "price": "0",
    "priceCurrency": "USD"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Lexiom",
    "logo": {
      "@type": "ImageObject",
      "url": "https://lexiom.ai/static/lexiom-logo.png"
    }
  },
  "url": "https://lexiom.ai/",
  "image": [
    "https://lexiom.ai/static/social-banner.jpg"
  ],
  "howTo": {
    "@type": "HowTo",
    "name": "How It Works",
    "step": [
      {
        "@type": "HowToStep",
        "name": "Search Candidates",
        "text": "Use our advanced search filters and AI-powered algorithms to find qualified candidates."
      },
      {
        "@type": "HowToStep",
        "name": "Review Profiles",
        "text": "Analyze candidate profiles, qualifications, and experience."
      },
      {
        "@type": "HowToStep",
        "name": "Contact via LinkedIn or Email",
        "text": "AI crafts personalized messages for each candidate."
      }
    ]
  }
}

*Replace URLs for image/logo with actual hosted files. Field mappings based on visible hero/headlines/sections.

4. Improvement Priority List (Simplified RICE)

Task	Impact	Reach	Effort	Priority
Add meta description, OG, Twitter tags	High	High	Small	1
Add canonical and robots meta tags	High	High	Small	2
Provide JSON-LD (schema.org) markup	High	Med	Small	3
Expand and keyword-optimize page title	High	High	Small	4
Add main hero image with proper alt	Med	Med	Small	5
Use <figure>/<figcaption> for visuals	Med	Med	Small	6
Enrich content with data/testimonials	Med	Med	Medium	7
Bullet lists for benefits/sections	Med	Med	Small	8
Add FAQ section with schema	Med	Med	Medium	9
Optimize for additional secondary kws	Med	Med	Small	10

5. Tracking & Acceptance

Quantifiable Indicators

Audit Item	Indicator	Expected Change After Fix	Measured By
Meta Title, Description, OG, Twitter	Title/desc/OG tags detected in source; SERP & social preview updates	Branded/targeted rich snippets & social cards	Source code; share via FB/LI
Robots/canonical	Tag presence, canonical recognized in GSC	Consistent indexing, suppression of dups	Indexation in GSC, `site:`
Structured Data	Detectable by Rich Results/SDTT	Eligibility for Rich Snippets	SDTT
Hero Image w/Alt Text	Presence of `<img alt="...">`	Improved accessibility, image search presence	Chrome DevTools Accessibility
Content Depth/Uniqueness	Appearance of success metrics/testimonials/faq	Longer dwell, better rankings for longtails	Text analysis, SERP coverage
Headings KW Coverage	Keywords in h1, h2, intro, conclusion	Stronger relevance for core KW	Source code, KW tools

Acceptance Criteria

Meta tags and schema detected directly in page HTML.
Social cards render as intended on Facebook/Twitter/LinkedIn sharing tools.
Page index/canonical status confirmed in Google Search Console.
Structured data test (“SoftwareApplication” or “HowTo”) passes in Google SDTT.
Accessibility check reports descriptive alt on main imagery.
Increase in non-branded impressions/clicks for relevant KWs in Google Search Console.