Analytics
From 0 to 1: How Frevana Helped a Healthcare Startup Achieve AI Search Visibility and Paid Conversions in Two Weeks

From 0 to 1: How Frevana Helped a Healthcare Startup Achieve AI Search Visibility and Paid Conversions in Two Weeks

A case study in transformative AEO strategy and tangible growth
Case Study Report 2.txt · Powered by Frevana
🤖 Frevana Agent
Reading web content, don't close this browser

Executive Summary

Breaking into AI search can feel impossible for startups starting from zero. A health industry startup partnered with Frevana to solve this challenge. Within two weeks, their AI search visibility score increased from 0% to 4%, and within the first week, their new landing page drove a paid conversion directly from ChatGPT. This 0-to-1 leap was achieved through an AEO audit, LLMs/Robots.txt optimization, building a citation-friendly landing page, and deploying an AEO visibility dashboard.

Background

The client, a growing healthcare startup, recognized the shift from traditional SEO to AI-driven product discovery but lacked the foundation for AI visibility. Their domain lacked critical AI-ready infrastructure, leaving them completely absent from generative search results.

Challenges

  • Starting from Zero: No visibility in AI search results.
  • Technical Gaps: Missing and misconfigured LLMs.txt and Robots.txt files.
  • No Benchmarking Tool: The team had no way to track progress or visibility shifts.

Frevana’s Approach

  1. In-Depth AEO Insights
    • Conducted a full AEO audit across the domain.
    • Identified missing LLMs.txt and misconfigured Robots.txt as blockers.
  2. Technical Optimization
    • Implemented and monitored LLMs.txt and Robots.txt to guide large language models.
    • Provided practical, repeatable workflows for ongoing monitoring.
  3. AI-Citable Landing Page
    • Built a launch page containing detailed, structured product information.
    • Ensured readability and AI citation-friendliness.
  4. Visibility Dashboard
    • Delivered a real-time AEO dashboard for ongoing monitoring and competitive benchmarking.

Results

  • Visibility Score Increased from 0% to 4% in two weeks.
  • Paid conversion from ChatGPT within the first week of landing page launch.
  • Improved AI readiness through corrected LLMs.txt and Robots.txt configurations.
  • Clear visibility benchmarks established through the AEO dashboard.

Conclusion

This case shows how Frevana transforms zero visibility into tangible results. By combining technical audits, landing page optimization, and visibility monitoring, the startup moved from complete invisibility to AI-driven discovery—and even achieved a conversion within the first week.

This 0-to-1 improvement highlights that AEO is not just for established brands—it is a critical growth lever for startups entering competitive industries.

Case Study Report 2.txt
Sign In
Displaying Case Study Report 2.txt.