How to Start Use AEO Team

Ready to unlock your brand’s full potential in the age of AI-driven search? With this guide, you can launch a powerful, end-to-end AEO (AI Engine Optimization) agent team in minutes—helping your business stand out on platforms like ChatGPT, Gemini, Perplexity, and Amazon Rufus, where millions of customers ask for recommendations and make decisions.

In this guide, you’ll learn how to:

• Set up and deploy your AEO agent team for instant AI visibility
• Leverage real user prompt research to uncover what customers ask
• Monitor and track your brand’s performance across major AI platforms
• Automate content creation that AI engines recommend and prioritize

Why does this matter? As more consumers turn to AI for product advice, maximizing your brand’s visibility in AI answers is now critical for growth—outperforming traditional SEO and capturing new audiences where it counts.

Estimated time to complete: 15–30 minutes

Setting Up Your AEO Team

Identify Team Objectives and Scope

1. Define your organization's AI visibility goals (e.g., increasing product mentions in AI answers, improving citation rates).
2. Clarify the role of the AEO Team—are you starting with a pilot project, or rolling out organization-wide?
3. List expected deliverables for the team, such as improved AI rankings or increased web traffic from AI-driven sources.

Assemble Team Members

1. Identify individuals with expertise in growth marketing, content strategy, data science, and product management.
2. Assign core responsibilities:
   • AEO Content Advisor: Oversees content gap analysis and creation.
   • AEO Full-Stack Data Scientist: Manages AI ecosystem data collection and analysis.
   • AEO Article Writer: Produces AI-optimized articles and landing pages.
   • Brand Preference Analyst: Tracks brand positioning in AI results.
   • PR Strategist: Crafts targeted outreach to AI engines and relevant publications.

Onboard Members and Align on Processes

1. Set up a kick-off meeting to communicate vision and assign roles.
2. Share product guides and onboarding resources including access credentials to AEO tools like Frevana.
3. Create a central team workspace (using project management platforms such as Trello or Asana).
4. Schedule weekly check-ins to review progress, discuss challenges, and recalibrate priorities.

Integrating AEO Tools and Processes

Select and Configure Your AEO Platform

1. Visit the Frevana website and click Sign Up in the top navigation bar.
2. Choose a plan (Starter, Professional, or Enterprise) according to team needs. All plans start with a 7-day free trial.
3. Follow the guided onboarding to set up your AI Visibility Dashboard.

Set Up Core AEO Workflows

1. Use User Prompt Research to explore real AI queries related to your brand and sector.
   • In the dashboard, select “Prompt Research” and enter your product category.
   • Analyze top user questions about brands and purchase decisions.
2. Enable AI Visibility Monitoring to see live brand performance across platforms like ChatGPT, Gemini, and Perplexity.
   • Set up prompts you want to monitor.
   • Review real-time results on your dashboard.
3. Configure Auto Content Creation for AEO-optimized articles and landing pages.
   • Input your website, target keywords, and product information.
   • Review auto-generated content, then edit or approve for publishing.

Automate and Assign Workflows

1. Assign agents to relevant tasks in the platform:
   • Content Advisor: Content gaps and idea generation.
   • Article Writer: Content drafting and optimization.
   • Data Scientist: Metrics dashboard setup and monitoring.
2. Set regular reporting intervals for visibility metrics and workflow outcomes.

Launching Initial Projects with AEO

Select a Pilot Project

1. Identify a product or service with high strategic value (e.g., a new launch or category leader).
2. Gather relevant product assets (website info, reviews, meta data, FAQs).

Apply AEO Methodologies

1. Research top AI prompts and identify what matters most to target customers.
2. Audit your sitemap, robots.txt, and forms.txt using Frevana to optimize AI readability.
3. Generate AI-preferred content including landing pages and articles.
   • Use the AEO Article Writer to draft pieces based on your product data.
   • Auto-generate a landing page for key offerings.
4. Implement AI-optimized PR and outreach campaigns using the PR Strategist agent.

# Example: Generating an AI-optimized landing page
Input: "Product Name, key features, top benefits"
Output: "Auto-generated page with optimized metadata and AI-friendly structure"

Evaluate and Iterate

1. Monitor brand visibility metrics daily via the dashboard.
2. Compare AI platform recommendations before and after AEO interventions.
3. Collect early feedback from stakeholders, and refine workflows based on initial results.

Troubleshooting Common Issues

Onboarding Delays

• Challenge: Team members not adopting AEO tools quickly.
  1. Schedule focused training sessions using platform how-to guides.
  2. Assign onboarding buddies for live support.

Unclear Role Distribution

• Challenge: Team members unclear on their tasks or overlap.
  1. Draft and circulate a responsibility matrix.
  2. Review assignments weekly and adjust as needed.

Tool Integration Problems

• Challenge: Trouble connecting Frevana with existing content or data pipelines.
  1. Use Frevana’s support resources such as chat or demo scheduling found in the footer of the dashboard.
  2. Document recurring errors and escalate to your account manager if on the Professional or Enterprise plan.

Conclusion and Next Steps

Review Outcomes and Benefits

1. Summarize early wins: improved AI visibility, faster content workflows, and higher brand mention rates.
2. Gather testimonials from stakeholders and customers on observed results.
3. Highlight shifts in organic or AI-based traffic growth since launch.

Plan for Scaling

1. Identify additional products or categories to roll into your AEO program.
2. Expand workflows to support more languages or additional AI platforms as needed.
3. Document learnings and update playbooks for new team members.

Maintain and Optimize

1. Set quarterly reviews to recalibrate AEO strategies.
2. Keep up with platform updates and new AI trends, adjusting workflows accordingly.
3. Continue leveraging Frevana’s analytics and automation to refine and expand AI visibility.

Conclusion

In this guide, we explored how to get started with the AEO Team, covering essential steps from setting up your account to collaborating effectively with your colleagues. We also highlighted key features and workflows to help you hit the ground running with your projects.

Next Steps

• Invite your team members: Start building your core team for effective collaboration.
• Personalize your workspace: Adjust settings and preferences to fit your workflow.
• Explore advanced features: Try automation or integrations to boost productivity.
• Review team goals: Set clear objectives and track progress using built-in tools.

Troubleshooting

• Can’t log in?
  Double-check your email and password, or use the “Forgot Password” option.
• Not receiving team invites?
  Check your spam folder, and ensure you’ve entered the correct email address.
• Features not working as expected?
  Make sure your software is updated to the latest version and refresh your browser.
• Difficulty adding members?
  Verify your permissions or contact your admin for help.

Guide Type: Case Study1