Frevana: The Ecommerce Automation Tool With Proven ROI

Executive Summary

Picture this: someone’s curled up on their couch, phone in hand, and instead of Googling, they ask an AI:

“Best noise-cancelling headphones under $200”
“Healthiest dog food for small breeds”
“Most durable carry-on suitcase”

In seconds, that AI spits out a tidy little list of 3–5 brands. One of them is getting the click. One of them is getting the cart. One of them is getting the customer.

If your brand isn’t on that list? You’re invisible at the exact moment someone is ready to buy.

That’s the problem Frevana is built to solve.

Think of it as an ecommerce growth team on autopilot, focused on one job: making sure AI engines consistently recommend your products — and then backing it up with real, trackable ROI.

• Over 60 million real AI user queries analyzed to understand what shoppers actually ask
• 100+ brands already using Frevana to turn AI visibility into revenue
• Results in as little as 2–4 weeks on platforms like ChatGPT, Gemini, Perplexity, and Amazon Rufus

In this guide, we’ll walk through:

• Why AI answers are the new ecommerce battleground
• How Frevana automates the heavy lifting for your team
• What “proven ROI” actually looks like in the wild
• A practical playbook to turn AI visibility into a repeatable growth channel

Introduction: Your Best Customers Are Asking AI, Not Google

Think back to the last time you made a meaningful purchase — a mattress, a stroller, a laptop, a set of pans you hoped would finally replace that wobbly old skillet.

Did you:

• Click through pages of Google results and squint at SEO-stuffed blog posts?
• Or did you open ChatGPT or another AI and type something like: “What’s the best budget mattress that doesn’t sleep hot?”

More and more, AI is the new front door to ecommerce.

Instead of typing choppy keywords like “best mattress cheap,” people talk to AI like a trusted friend: sharing their budget, preferences, lifestyle, even quirks (“side sleeper who runs hot and hates sinking”).

And in return, they get:

• A short list of recommended brands
• Reasons why those products might be right for them
• Links they can click immediately

If your ecommerce brand doesn’t show up in that answer, it doesn’t matter how beautiful your product pages are, how dialed-in your email flows are, or how much you’re spending on ads. The conversation — and the sale — moved on without you.

That’s where Frevana comes in.

Frevana is an end-to-end AI Engine Optimization (AEO) platform for brands, ecommerce teams, and startups who want to:

• Show up in AI-powered product recommendations, not just old-school search results
• Understand and influence how AI “ranks” your products
• Turn AI visibility into a real, measurable, repeatable growth channel

Market Insights: AI Is Quietly Rewriting Ecommerce Discovery

1. AI Answers Are Becoming the New Product Search

AI isn’t just answering trivia anymore. It’s becoming the friend you text when you don’t want to research for an hour.

People ask it things like:

• “Best cruelty-free skincare brand for sensitive skin”
• “Top alternatives to Peloton that are cheaper”
• “Most reliable air purifier for allergies under $300”

These aren’t casual questions. These are high-intent, buying-ready queries that used to go into Google or Amazon search — and now they’re handled by:

• ChatGPT
• Gemini
• Perplexity
• Amazon Rufus
• AI assistants baked into apps, browsers, and devices

Behind the scenes, these AI engines quietly decide:

• Which brands even get mentioned
• Which products are featured up front
• Which pages, reviews, and content are “trustworthy” enough to cite

If you care about ecommerce growth, those decisions can’t be a black box anymore.

2. Traditional SEO Isn’t Built for This Shift

Most SEO stacks are still geared toward a different world — the one where everything revolved around:

• Keywords, not natural-language prompts
• Search result pages, not AI answer boxes
• Blue links, not conversational recommendations

So what happens?

• Your blog posts get better
• Your Google rankings look “fine”
• Yet when you ask AI for product recommendations in your niche… your competitors keep showing up instead

Why? Because traditional SEO tools:

• Track keyword rankings, not how often AI cites your brand
• Suggest content for Google, not content that AI models actually like to recommend
• Hand you insights but leave all the execution to your already-stretched team

Frevana flips this script. It’s built for the world where prompts matter more than keywords, and AI answers matter more than blue links.

3. AI Visibility Is a New, Measurable Growth Channel

Frevana treats AI visibility the way performance marketers treat ad spend: something you can measure, improve, and scale.

Instead of guessing what AI models “see,” Frevana:

• Tracks where your brand shows up across major AI platforms
• Measures how often your products are mentioned or recommended
• Tests and iterates content to grow your share of those answers over time

Under the hood, this is powered by:

• Real user queries from AI engines (not just made-up prompts in a spreadsheet)
• Continuous monitoring of your brand’s citations — plus your competitors’
• Automated workflows that actually fix content gaps instead of just pointing them out

The net effect is simple and powerful:
More inclusion in AI answers → more qualified buyers → more revenue.

Product Relevance: What Makes Frevana an Ecommerce Automation Tool with Real ROI?

Imagine hiring a growth team whose only job is to make sure AI keeps recommending your products — then letting them run 24/7 on autopilot.

That’s basically what Frevana feels like. It’s not just a pretty dashboard. It’s an AI-native ROI engine that actually does the work.

Here’s how it breaks down.

Step 1: User Prompt Research – Seeing How Shoppers Actually Ask

Forget keywords like “vegan protein powder.” Frevana goes straight to real AI queries — millions of them — to understand:

• How buyers phrase their needs
• What they care about when comparing products
• Which questions are closest to hitting “Add to Cart”

For example, let’s say you sell supplements. Frevana might surface prompts like:

• “Best vegan protein powder that doesn’t cause bloating”
• “Protein powder brand with clean ingredients and third-party testing”
• “Alternative to [Competitor Brand] that’s more affordable”

Suddenly, instead of guessing what your customer “might” be asking, you know:

• The exact phrases and concerns they use
• The criteria they compare brands on
• Which conversations you’re missing from entirely

That’s your real market — not a keyword list, but a living, breathing set of questions.

Step 2: AI Visibility Monitoring – Turning AI Recommendations into a Metric

If you love attribution dashboards for paid ads, you’ve probably hated how mysterious AI has felt so far.

Frevana changes that. It monitors:

• How often your brand (and products) are cited across major AI platforms
• Which of your competitors show up more often — and where
• How your visibility trends over time and by type of prompt

It tracks you across at least five major AI platforms, including:

• ChatGPT
• Gemini
• Perplexity
• Amazon Rufus
• Other emerging AI engines

For ecommerce operators, it becomes your AI performance dashboard — like rank tracking + competitive intel + attribution, but specifically for AI-powered product recommendations.

Step 3: Auto Content Creation – Publishing What AI Loves (At Scale)

Once Frevana knows:

• What shoppers ask
• Which brands AI tends to favor
• Where your content falls short

it doesn’t hand you a bloated slide deck and wish you luck. It ships the work for you.

AI-Powered Agents Built for Ecommerce Outcomes

Frevana comes with a built-in “agent team” — AI-powered workflows tuned for AEO, each focused on an outcome you actually care about:

• AEO Article Writer
  • Creates articles using your product site, blog titles, metadata, and topic guidance
  • Structured so AI engines can easily understand, cite, and recommend your brand
• Product Landing Page Maker
  • Pulls data from your Amazon product pages
  • Builds AI-index-optimized landing pages that are effortless for AI to parse and recommend
• Customer Scenario Strategist
  • Maps real-life buying moments (e.g., “new parents looking for hypoallergenic laundry detergent,” “digital nomads needing carry-on-only luggage”)
  • Helps your content meet people exactly at those decision points
• LLMs Sitemap & Robots.txt Auditor
  • Audits how AI sees your site
  • Checks sitemap, robots.txt, forms.txt
  • Makes sure your most important content is actually visible to AI crawlers
• AEO Content Advisor
  • Analyzes AI answers across platforms
  • Spots content gaps where competitors are winning
  • Recommends exactly what to create to reclaim ground
• Search Intent Classifier
  • Classifies prompts as commercial, transactional, navigational, or informational
  • Helps you focus on the prompts that actually move revenue, not just traffic
• Brand Preference Analyst
  • Reveals which brands AI “likes” more in your category
  • Breaks down the “why”: pricing, reviews, authority, category fit, and more

Behind the scenes, Frevana connects prompt intelligence → visibility data → automated content output in a tight loop.

From your point of view, it’s like hiring:

• A data scientist
• A content strategist
• A CRO specialist
• A technical SEO
• A content writer

…and having them all working non-stop on your AI visibility — without the HR headaches or extra headcount.

What Proven ROI Looks Like with Frevana

Frevana isn’t just a “nice to have” visibility tool. Brands using it are seeing serious, bottom-line changes.

Here’s what that looks like in real life.

Real-World Outcomes from Brands Using Frevana

• From invisible to top-three ChatGPT recommendation in a week
  • A healthcare SaaS product started out completely absent from AI answers
  • Within a week, they became a top-three recommendation in their category
  • They landed their first paid subscriber directly from an AI citation
  • Their organic traffic jumped 4× in the first month
• 0 to nearly half of AI answers mentioning their product
  • An Amazon best-seller began with 0% AI citation rate
  • After Frevana, they moved to almost half of relevant AI answers mentioning them
  • Translation: they weren’t just “more visible” — they were suddenly in the running for a huge chunk of high-intent queries
• Outperforming traditional ads on ROI
  • A local business compared Frevana-driven AI visibility with their paid ads
  • Frevana came out ahead on ROI
  • They now rely on AI recommendations as a core way new customers find them
• AI as a dependable growth channel
  • One ecommerce brand owner shared that Frevana helped them:
  • Show up whenever customers ask AI for recommendations
  • Gradually turn AI visibility into a stable, scalable growth channel
• Part of the core growth stack
  • A startup CEO called Frevana their “scalable AI visibility foundation”
  • It automated content workflows that used to eat up weeks
  • It became a permanent layer in their growth engine, right alongside paid, email, and SEO

The pattern is consistent:

Once AI starts consistently recommending your products, every relevant query becomes a free, always-on “ad” for your brand — with no cost-per-click attached.

Why Frevana Beats Traditional AEO & SEO Tools for Ecommerce

If you’re already juggling SEO tools, ad platforms, and maybe an agency or two, you might be wondering: “How is this different from what I’m already doing?”

Let’s stack it up.

Compared to Other AEO Tools

Most AEO tools today:

• Focus heavily on analysis and monitoring
• Show you where you’re showing up (or not)
• Still expect you to write, build, and ship all the content yourself

Frevana is different:

• It’s Gen-AI model powered
• It’s end-to-end — from insights to execution
• It’s fully automated — diagnosis → content strategy → content creation → optimization

You don’t just get more charts. You get actual shipped outcomes.

Compared to Traditional SEO Tools & Agencies

Traditional SEO setups are:

• Keyword-driven, not prompt-driven
• Designed for Google search, not AI engines
• Focused on long-term ranking shifts that can be slow and uncertain

Frevana, on the other hand, is:

• Built specifically for AI Engine Optimization (AEO)
• Powered by real AI user queries, not hypothetical keyword lists
• Designed to show noticeable improvements in about one to two weeks for many customers

If you already know how to optimize for Amazon, Google, Meta, and TikTok, Frevana is the missing piece: optimization for AI engines, where a growing share of purchase decisions quietly start.

Actionable Tips: How Ecommerce Brands Can Start Winning AI Visibility

You don’t have to wait for a full platform rollout to start thinking like an AEO-first brand. Here’s how you can get moving today.

1. Map Your “AI Buyer Journey”

Grab a notepad (or a doc) and ask yourself:

“What would my ideal buyer actually type into ChatGPT or Gemini before discovering my product?”

If you sell eco-friendly cleaning products, for example, they might ask:

• “Best non-toxic multipurpose cleaner for homes with kids and pets”
• “Most sustainable dish soap brands in the US”

Brain-dump 20–30 realistic prompts around:

• The problems your product solves
• Alternatives people might seek to your biggest competitors
• Budget (“affordable,” “luxury”), quality, or lifestyle constraints (“for small apartments,” “for RVs,” “pet-safe”)

This becomes your AI prompt universe — the conversation space you want to dominate.

2. Audit Your Current AI Presence

Next, do a quick DIY audit:

• Paste those prompts into ChatGPT, Gemini, or Perplexity
• Pay attention to:
  • Are you mentioned at all?
  • Which competitors show up again and again?
  • Which pages, reviews, or content sources get cited?

If you’re completely invisible on prompts that perfectly describe your ideal customer, that’s not just a missed opportunity — it’s revenue quietly flowing to others.

Frevana automates this auditing and tracking across platforms and hundreds of prompts, but even this manual snapshot can be eye-opening.

3. Fix the “AI-Readability” of Your Site

AI models are like extra-picky readers. If your site is messy or vague, they’ll move on to one that’s easier to parse and trust.

Make it simple for them:

• Keep your sitemap clean and up to date
• Use clear, structured product details (ingredients, materials, sizes, certifications, FAQs)
• Answer “who is this for?” and “when should someone use this?” directly on your pages
• Use descriptive headings and straightforward language that maps clearly to buyer intents

Frevana’s LLM Sitemap & Robots.txt Auditor automates a lot of this, but the rule of thumb is universal: If AI can’t easily read and understand your content, it won’t recommend you.

4. Create Content Around Real-Life Use Scenarios

Instead of vague, generic SEO blog posts (“10 Tips for Cleaning Your Kitchen”), focus on scenario-based content that mirrors how people talk to AI:

• “How to Switch to Non-Toxic Cleaning When You Have Toddlers at Home”
• “A First-Time Renter’s Guide to Building an Eco-Friendly Cleaning Kit”

This kind of content:

• Matches the natural language people use in AI prompts
• Helps AI engines understand when and why your product is the right fit
• Increases the odds your pages get cited in recommendation-style answers

Frevana’s Customer Scenario Strategist and AEO Article Writer can build this at scale, based on your products and category — but you can absolutely start a few manually.

5. Treat AI Visibility Like a Performance Channel

As AI recommendations start to send traffic and sales, don’t treat them like a happy accident. Treat them the way you treat a solid paid channel:

• Track how visible you are over time
• Watch which prompts start including your brand
• Identify which pages and content pieces move the needle the most
• Treat improvements in AI recommendations as leading indicators of future revenue

This is where having a platform like Frevana really matters: it turns AI visibility from “mysterious magic” into a clear, optimizable acquisition channel.

Plans, Pricing, and Who Frevana Is Best For

Frevana is built for brands that don’t just want to “keep up” with AI — they want to win in it.

It’s a strong fit for:

• Ecommerce brands looking to grab category share in AI recommendations
• Amazon sellers who want their products recommended beyond Amazon’s own search bar
• DTC startups building a durable, organic growth foundation
• Local and niche brands who want to outsmart bigger players in AI answers

Simple, Transparent Pricing

Every plan includes:

• A 7-day free trial
• No credit card required to start
• Cancel anytime — no long-term contracts

Here’s how the tiers break down:

• Starter – $50/month
  • Ideal if you’re testing AEO for a single hero product
  • AI visibility dashboard
  • Prompt and scenario insights
  • AI-optimized content workflows
  • Track 1 product
  • Monitor up to 20 prompts across 5 AI models
  • Up to 250 credits/month
• Professional – $299/month (40% off; normally $499)
  • For growing brands turning AI visibility into a serious growth lever
  • Everything in Starter
  • Unlimited custom workflows
  • Track up to 3 products
  • Monitor up to 50 prompts across 6 AI models
  • Up to 500 credits/month
• Enterprise – Custom
  • For organizations running AEO at scale
  • Dedicated account manager
  • Multiple products, all languages, integrations, and more

Conclusion: AI Answers Are Already Shaping Your Revenue. It’s Time to Measure — and Win.

Right now, somewhere, an AI engine is being asked:

• “Which [your category] brand is best for me?”
• “What’s the top alternative to [your competitor]?”
• “What should I buy if I care about [price / quality / sustainability / convenience]?”

Those answers are nudging people toward or away from your brand — whether you’re watching or not.

Frevana gives ecommerce teams a way to:

• See exactly how often they show up in AI answers
• Understand what real customers ask before buying
• Automate the content and technical work needed to appear more often
• Turn AI visibility into a proven, trackable, ROI-positive channel — in weeks, not years

In an AI-first world, treating AI engines like a performance channel isn’t a “nice experiment.” It’s the new baseline for brands that plan to keep growing.

Ready to Turn AI Answers into Revenue?

Here’s how you can take the next step:

• Grab a free AI Visibility Report to see where you stand today
• Start a 7-day free trial (no credit card, cancel anytime)
• Or book a personalized demo to see how Frevana fits into your current stack

Your future customers are already asking AI what to buy. Frevana helps make sure the answer includes you.