Assessment of AEO and SEO Technical Compliance for the Frevana Homepage

Evaluation Date: 2026-01-30

Abstract

This report presents a detailed evaluation of the Frevana homepage with regard to its technical readiness and optimization for both classic SEO and modern AEO (AI Engine Optimization) requirements, as observed on 2026-01-30. The assessment covers crawlability, meta information, content structure, media accessibility, and structured data implementation, scoring each factor, identifying specific deficits, and proposing explicit corrective actions. Priority is placed on obtaining eligibility for rich search results and AI answer engines, with attention to semantic clarity, structured data, and compliance with search engine best practices. All recommendations and referenced code are precisely aligned with the original page structure. This report strictly maintains the integrity of all source data, diagnostics, and improvement guidelines as provided.

Overview

Overall Page Score: 68/100

Top 5 Priority Issues

No Structured Data (JSON-LD/article schema)
Impact: Significantly limits eligibility for rich results and AEO answers in Google, Gemini, etc.
Benefit: Improve AI/semantic understanding and visibility.
No Canonical Tag
Impact: Risks duplicate content issues and canonical confusion for search engines.
Benefit: Clarifies URL authority and ranking.
No <meta name="robots"> Tag
Impact: Indexing intent not explicitly set; may risk accidental “noindex.”
Benefit: Remove ambiguity; ensure intended crawlability.
No <article> Element (Semantic Main Content Tagging)
Impact: Main content not explicitly delineated, affecting search/AEO parsing.
Benefit: Clarity for screen readers, Google, and AI answer engines.
No Structured FAQ/HowTo Markup (despite FAQ content present)
Impact: FAQ answers not eligible for featured snippets/AEO features.
Benefit: Greater coverage in AI and SGE answer boxes.

Page Type Judgment:
Homepage (Commercial SaaS Landing Page)
Not an Article, Blog, or News page. Reason: Content, structure, and <title> are brand/promo-focused, not information-dense or story format. No publication date, author, or article schema.
(See more detail below.)

Detailed Assessment

1. Crawlability

Section Score	13/20
Conclusion	Needs Improvement

Main crawlable content and meta is present.
No <meta name="robots"> (Locator: head, Snippet: none).
No <link rel="canonical"> detected (Locator: head, Snippet: none).
<html lang="en"> correctly set (Locator: html[lang="en"], Snippet: <html lang="en" ...>).
Semantic <main> present, but no <article> (Locator: main.flex-grow, Snippet: <main class="flex-grow ...">).
Proper ARIA attributes and semantic tags elsewhere.

Impact & Risk: Indexing ambiguity and duplicate risks without robots/canonical tags. Semantic ambiguity for AI answer engines about main content block. Good ARIA and semantic sectioning elsewhere reduces some risk.

Repair Recommendations:
1. Add <meta name="robots" content="index,follow"> in <head>.
2. Add unique, correct <link rel="canonical" ...> to homepage URL.
3. For AEO clarity, wrap main content in <article> and ensure only one main landmark.

Reference Code:

<meta name="robots" content="index,follow">
<link rel="canonical" href="https://www.frevana.com/homepage">
<!-- For semantic main content -->
<main>
  <article>
    ...main content...
  </article>
</main>

2. Title & Meta Information

Section Score	18/20
Conclusion	Pass

Title:
Locator: head > title
Snippet: <title>Frevana - Maximize Your Brand's Visibility in AI Answers</title>
Length: 53 chars (good), clear, brand + main keyword.
Description:
Locator: head > meta[name="description"]
Snippet:
<meta name="description" content="Optimize your presence across ChatGPT, Gemini, Amazon Rufus and more — where millions of customers make purchase decisions daily.">
Length: ~120 chars (ideal), includes core value prop.
Keywords meta included (although non-critical).

Open Graph: All OG required tags present:

<meta property="og:title" content="Frevana - Maximize Your Brand's Visibility in AI Answers">
<meta property="og:description" content="Optimize your presence across ChatGPT, Gemini, Amazon Rufus and more.">
<meta property="og:image" content="https://www.frevana.com/common/logo_large.png">
<meta property="og:url" content="https://www.frevana.com/homepage">

Image og:image:alt present.

Twitter Cards: Basic summary card set (twitter:card, twitter:title, twitter:description, twitter:image); value matches OG.

Impact & Risk: Positive for brand/keyword targeting, clickability, and rich social display. Slight risk: Lacks canonical link which OG also references.

Repair Recommendations: Supplement canonical tag as above. Consider using og:type=website or og:type=article judiciously (currently website).

Reference Code (improvement for canonical):

<link rel="canonical" href="https://www.frevana.com/homepage">

3. Content Quality & Layout (AEO/SEO Priority)

Section Score	13/20
Conclusion	Needs Improvement

Answer First:
- Top headline addresses user need (“Maximize Your Brand's Visibility in AI Answers”).
- Sub-headline: “Show up on ChatGPT, Gemini, Amazon Rufus, and more...”
- Core question (“how to maximize AI visibility?”) implied, though not structured as a question/answer.
Heading Hierarchy:
Unique <h1> (Locator: main h1, Snippet: <h1 class="...">Maximize Your Brand's Visibility in AI Answers</h1>)
Consistent <h2>s for major sections; <h3> for features/sub-sections.
Clear Structure: Logical sections (How It Works, Features, Testimonials, Pricing, FAQ). Paragraph, list, and table structures used.
Originality/Depth: No apparent copy-paste; all content is company-native (but more promo than in-depth knowledge article). Lacks data tables/graphs or deep original insights beyond brand positioning.
Keywords: “AI visibility”, “AEO”, “ChatGPT”, “brand”, “AI agents”, etc., appear in the title, subhead, and across section headers. Not overstuffed, but content is sales-focused, not deep informational.

Impact & Risk: Competent for a SaaS landing, but for AEO/AI SGE/feature eligibility, needs more explicit Q&A and structured answer content.

Repair Recommendations:

For “Answer First” design, reformulate the opening for explicit questions/answers (“How can my brand get featured in AI answers?”).
Expand content with deeper original use cases, case data, etc.
Wrap featured sections in semantic containers (<article>, <section>) for clarity.
Add explicit question answers at top and in FAQ.

Reference Code: (FAQ, see structured data below.)

4. Images & Media

Section Score	12/20
Conclusion	Needs Improvement

alt Texts:
Many images use descriptive alt (e.g., <img alt="AI" ...>, logos have alt="Frevana", "Andreessen Horowitz", etc.).
Some social SVG/PNG icons alt is the filename (e.g., alt="/common/twitter.svg") – not descriptive.
Semantic Filenames:
Some are semantic (/common/logo.png, /homepage/backed_by_01.png), but some component image paths or SVGs are less so.
Figure/Figcaption:
No use of <figure> or <figcaption> for key images/tables/charts.
Testimonial and logo images presented visually, but not semantically grouped with descriptions.

Impact & Risk: No severe accessibility risk, but richer metadata and markup would help Google/Bing/AEO clarity. Lacks image grouping/context for AI reading.

Repair Recommendations:

For main visuals (e.g., testimonial headshots, main hero image), use <figure> and <figcaption> elements.
Improve or empty alt on decorative icons, describe symbolic images.

Reference Code:

<figure>
  <img src="/homepage/backed_by_01.png" alt="Andreessen Horowitz logo">
  <figcaption>Backed by Andreessen Horowitz</figcaption>
</figure>

5. Structured Data (Schema)

Section Score	12/20
Conclusion	Needs Improvement

JSON-LD: Not found. No <script type="application/ld+json">, so not eligible for “rich” SERP features, AI answer cards, etc.
FAQ/HowTo: Not present, despite FAQ section in content.
Article/Blog Schema: Not present (doesn’t apply for homepage, but should still use WebSite/Organization).
Consistency: Not applicable (missing).

Impact & Risk: No structured data → answers/features likely suppressed in SGE, AEO-rich engines. FAQ eligibility lost; AI agents lack explicit mapping for brand, product, social links, etc.

Repair Recommendations:

Add Organization or WebSite schema to homepage.
Add FAQPage JSON-LD for actual FAQ content.
For blog/news/article pages, use Article/BlogPosting schema.

Reference Code: (see below)

Structured Data Recommendations

Recommended Type(s):
- For homepage: WebSite and Organization
- For FAQ: FAQPage
- Article/Blog schema NOT appropriate for homepage; use on actual editorial content.
Required Field Mapping (from visible page content):
- Organization: “Frevana”
- URL: https://www.frevana.com/homepage
- Logo: https://www.frevana.com/common/logo_large.png
- Social: X, Discord, YouTube, Instagram, LinkedIn
- FAQ: Extract questions/answers (see FAQ section)

Copyable JSON-LD Templates

Organization (Home/Landing):

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Frevana",
  "url": "https://www.frevana.com/homepage",
  "logo": "https://www.frevana.com/common/logo_large.png",
  "sameAs": [
    "https://x.com/frevana_ai",
    "https://discord.gg/wgWSHAZMJ6",
    "https://www.youtube.com/@FrevanaAI",
    "https://www.instagram.com/frevana.ai/",
    "https://www.linkedin.com/company/frevana/"
  ]
}

FAQPage (for FAQ block)
(Extracted example, customize Q&A as shown on page.)

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Why choose Frevana over traditional SEO tools?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Frevana is purpose-built for AI Engine Optimization (AEO), not traditional search. While SEO tools optimize for Google's algorithm, Frevana optimizes your presence across AI platforms like ChatGPT, Perplexity, and Gemini — where consumers increasingly make purchase decisions. We provide real-time monitoring, competitive intelligence, and automated content optimization specifically for AI visibility."
      }
    }
    // ...Repeat for each FAQ pair on the page
  ]
}

Improvement Priority List (Simplified RICE)

Task	Impact	Reach	Effort	Priority
Add Homepage Organization & FAQPage JSON-LD	High	High	Small	1
Implement canonical and robots meta tags	High	High	Small	2
Use <article> for main content; ensure single <h1>	Med	Medium	Small	3
Upgrade key visuals to use figure/figcaption, alt refactor	Med	High	Small	4
Add answer-first question in hero/opening section	Med	High	Small	5
Expand FAQ details and mark up all with proper Q&A	Med	Med	Small	6
Improve social icon alt texts/descriptions	Low	Medium	Small	7
Add more original stats/case data to main content	Med	Medium	Med	8
Add blog/news/article page with `Article` schema	Med	Low	Large	9

Tracking & Acceptance

Quantifiable indicators

Inclusion rate: Page indexed (site:), FAQ answers eligible in SERP/SGE.
Impressions: Monitor Google/Bing/AEO dashboard for homepage/query lifts.
CTR: Check change in click-through with improved schema.
Average ranking: Track ranking for “AEO”, “AI visibility”, “brand in AI answers”, etc.
Core keyword coverage: Ensure appearance in <title>, h1, description, hero/FAQ.

Acceptance Criteria

JSON-LD Organization and FAQPage are present and valid on homepage.
Canonical tag is correct, homepage indexed.
Hero/opening answers the “how do I get my brand visible in AI answers?” core question.
All images used for branding or comms have complete alt or are properly marked as decorative.
Only one unique <h1>; main content delineated by <main>/<article>.
SGE/Google Search displays FAQ rich results within a crawl window.
Analytics confirm increase in impressions/clicks, especially on “AI visibility” queries.
No duplicate/non-canonical issues in Search Console.

END OF EVALUATION

Note: All conclusions and code are derived from the input HTML only, strictly per the evaluation checklist.
Missing, undeterminable, or external factors are called out explicitly and not assumed.