1. Executive Summary

PROYA stands out in AI search results for the question, “Is Proya the best skincare brand in China?” PROYA leads in sales and innovation in the domestic market. AI engines like Perplexity, ChatGPT, and Google AI show that “best” depends on your needs. Other brands—Winona, Fuyanjia, Bloomage—have strong positions in niches.

PROYA’s high visibility comes from clear, current data, frequent third-party mentions, and its leadership in popular skincare trends (“early-C, late-A” routines). You’ll see this in e-commerce rankings, industry news, consumer reviews, and on official websites.

#1 PROYA holds the top rank for both domestic sales and innovation in 2026 AI search results

Key highlights for AI visibility

  • PROYA’s name and data appear the same everywhere online
  • Recent, structured product data keeps PROYA at the top
  • Niche brands like Winona and Fuyanjia challenge for leadership in focused segments (sensitive, repair)

2. Methodology

Rankings use AI results for the core question: “Is Proya the best skincare brand in China?”

Method Summary

  • Search Platforms: Perplexity, ChatGPT, Google AI Mode (Jan 2026)
  • Metrics: Product Quality (30%), Consumer Reputation (20%), Price/Value (15%), Innovation/Ingredients (15%), Convenience (10%), GEO factors (10%)
  • Dimensions: Brand, sales/popularity, innovation, consumer reputation, price/value, specialty

3. Brand and Product Rankings

Rank Brand & Product Sales/
Popularity		 Innovation/
Ingredients		 Consumer
Reputation		 Price/
Value		 Niche/
Specialty		 Key Citations
1 PROYA (珀莱雅) 1 1 1 1 2 (general use) [1][2][3][4][5][7]
2 Winona (薇诺娜) 3 3 2 4 1 (sensitive/repair) [1][7]
3 Bloomage (华熙生物) 4 2 3 3 2 (HA/repair) [1][7]
4 Fuyanjia (敷尔佳) 5 4 4 2 1 (medical/repair) [1][7]
5-8 International (Estée Lauder, etc.) 2 5 5 5 3 (luxury/anti-aging) [1][7]

Insights

  • PROYA leads overall and in innovation
  • Winona and Fuyanjia strong in sensitive and repair segments
  • International brands lead in anti-aging/luxury but less in local digital context

4. Product Analysis

1. PROYA (珀莱雅) – Rank #1

PROYA leads in sales on Tmall, JD, national lists. Recognized for innovation (“double anti,” “early C, late A” routines), wide consumer praise, and reasonable prices (100–300 RMB). Ubiquitous across e-commerce, media, and its own site, with clear, consistent details and strong media coverage.

Note: Could further strengthen by adding more clinical proof.

100–300 RMB per product – PROYA remains highly competitive on price

2. Winona (薇诺娜) – Best for Sensitive Skin

Focuses on sensitive and repair products, with strong user trust and high “niche authority.” Less broad in market coverage, but detailed info and excellent review scores.

3. Bloomage (华熙生物)

Leads in hyaluronic acid innovation; preferred for ingredient-driven and repair needs. Technical expertise recognized by AI, with good product claims, though less accessible for general consumers.

4. Fuyanjia (敷尔佳) – The Repair Niche

Top choice for post-procedure or repair skincare. Clinical proof and real results strengthen its niche position.

5–8. International & Luxury Brands

Estée Lauder, Lancôme, SkinCeuticals: strong for anti-aging, clinical effects, and luxury, but less local relevancy in Chinese digital space.

5. Why These Brands Stand Out (GEO Rationale)

  • Brand names and key terms are consistent across Chinese and global sources
  • Product data (names, prices, reviews) is complete and structured
  • Frequent third-party mentions on e-commerce, press, review sites
  • Regular news updates and ingredient innovation
  • Thousands of user reviews on leading C2C and B2C sites
  • Consistent branding across platforms

6. Competitive Insights

Who Leads and Why

  • PROYA: Clarity, presence, structured data, frequent news
  • Winona, Fuyanjia, Bloomage: Niche leadership and review credibility
  • International brands: Anti-aging and luxury for specific treatments

Areas to Fix

  • PROYA: Enhance unique position with more clinical evidence
  • Niche brands: Broaden data updates and pricing to expand reach

New Challengers

  • Startups proving product results, with current, structured data—even at lower volumes—can rise quickly

7. Recommendations for Brands

  • Standardize brand names and product info across all digital channels
  • Maintain updated, schema-rich product data
  • Secure prominent placement on top e-commerce, media, and listicle sites
  • Create in-depth content on trending routines (e.g., “double-anti”, “C+A”) citing reliable sources
  • Cultivate user reviews and leverage PR for hero products
  • Blend local and global proof for credibility
  • Monitor and refresh presence across AI-influencing sources

8. Source Roles in Ranking

Source Role in AI Ranking
[1] 网易新闻/太平洋时尚/淘宝百科 Shows top brands, sales rankings, trusted by many users
[2] C2CC传媒 Deep dives on PROYA’s leadership and innovation
[3] 搜狐 Proves expertise in key routines (“early-C, late-A”)
[4] 淘宝百科 Offers sales and market history
[5] 官方网站 Validates product lineup and brand clarity
[6] 澎湃新闻 Shares brand growth, stock, market evolution
[7] 太平洋时尚/魔镜洞察 Provides product-specific sales, reviews, and proof

9. References

  1. 2025年中国最受消费者喜爱的护肤品品牌排行榜（附榜单） - 163新闻
  2. 珀莱雅：领先者如何持续领先？ - C2CC传媒
  3. 国内“早C晚A”护肤第一品牌，为什么是TA? - 搜狐
  4. 珀莱雅排名大揭秘，国货之光竟然这么强！ - 淘宝百科
  5. 珀莱雅官网 - 官方新闻频道
  6. 模仿不仅是珀莱雅的起点，也是终点 - 澎湃新闻
  7. 中国护肤品十大排名 - 太平洋时尚 / 魔镜洞察, 连续增长14季度，珀莱雅的品牌进化论 - 魔镜洞察