AEO/SEO Technical Audit for Lockin FAQ Page

Abstract

This report delivers a full technical SEO and AEO audit of the Lockin FAQ/support page, https://lockin.com/pages/faq, as of July 2024. The evaluation includes crawlability, meta and structural elements, content layout, image accessibility, schema.org implementation, and prioritized improvements. A rigorous focus is given to critical data points including page score (66/100), crawl/index factors, meta tags, content and heading hierarchy, images, and FAQ-specific structured data requirements. The analysis maps all findings to recommended HTML/JSON-LD, with a prioritization matrix and acceptance criteria for measuring SEO improvements and search appearance. All recommendations are supported by concrete evidence and precise reference code to enable immediate remediation and validation.

Overview

Overall Page Score: 66/100

Top 5 Priority Issues

1. Missing FAQ Structured Data Schema: Rich FAQ content exists, but no FAQPage JSON-LD present, restricting eligibility for FAQ rich results.
2. Meta Description Missing/Empty: <meta name="description"> present but lacks content, harming search snippet quality and CTR.
3. Incomplete Structured Data Markup: Only incomplete Organization schema is present; Article/FAQ/HowTo schema missing.
4. Image alt Text and Figure Usage: FAQ images lack descriptive alt and proper <figure>/<figcaption>, limiting accessibility and image SEO.
5. Multiple H2s but No Unique H1: No clear <h1> for page; primary topic signaling to search engines is weak.

Page Type Judgment: FAQ/Support (Article-like, but not a single blog/news/article)

Reasoning: Authoritative product Q&A in static HTML, typical of a help/FAQ landing page.

Detailed Assessment

1. Crawlability & Indexing

Section Score: 15/20
Conclusion: Pass (with minor improvement area)

Findings & Evidence

Crawlable Structure: FAQ and Q&A data available in static HTML.
No indexation block: <meta name="robots"> tag is empty or missing; defaults to index,follow.
Canonical Link: Present, unique, self-referencing.
<link rel="canonical" href="https://lockin.com/pages/faq">
Language Attribute: Set.
<html lang="en" ...>

Impact & Risk: High for visibility and SERP eligibility.
Repair Recommendations:

Optionally add explicit <meta name="robots" content="index,follow">

Reference Code

<meta name="robots" content="index,follow">
<link rel="canonical" href="https://lockin.com/pages/faq">

2. Basic Structure & Meta

Section Score: 12/20
Conclusion: Needs Improvement

Findings & Evidence

Main Container: Uses <main id="MainContent" ... role="main">. FAQ content appears in <section>s and <div class="collapsible-content__item">.
Heading Hierarchy: Multiple <h2> (e.g., "Installation and app use", "Pre-sale") but no unique <h1> observed.
Meta Title: Present and clear but short, lacks product/brand keyword.
<title>Frequently Asked Questions</title>
Meta Description: Present but empty.
<meta name="description" content="">
Open Graph: All key tags present.
<meta property="og:title" content="Frequently Asked Questions">
<meta property="og:description" content="Lockin...smart lock...advanced vein recognition technology...">
<meta property="og:image" content="...png">
<meta property="og:url" content="https://lockin.com/pages/faq">
og:type is "website" (prefer "article" or "faq").
Twitter Cards: Basic card present; Twitter handle misformatted (@https://x.com/Lockin_global).

Impact & Risk: Weak meta description and missing h1 harm CTR and topic detection.
Repair Recommendations:

Add unique visible <h1> at main content top (e.g., "Lockin Smart Lock Frequently Asked Questions").
Add quality meta description.
Expand title: include brand/product keywords.
Fix Twitter handle and Open Graph type.

Reference Code

<h1>Lockin Smart Lock Frequently Asked Questions</h1>
<meta name="description" content="Find answers to common questions about Lockin's smart locks, installation, app setup, troubleshooting, and product support.">
<title>Lockin Smart Lock FAQ – Troubleshooting, Setup, & Support</title>
<meta property="og:type" content="article">
<meta name="twitter:site" content="@Lockin_global">

3. Content Quality & Layout (AEO Answering)

Section Score: 14/20
Conclusion: Pass (room for optimization)

Findings & Evidence

Answer Prioritization: Sections are clear and logically grouped. Questions are headers; answers follow directly.
Subheading/Structure: <h2> and <h4> for main/subsections.
Originality & Depth: Specific to Lockin products; useful, original, technical, product-centric answers.
Keyword Placement: Keywords present naturally; no stuffing detected.
Missing Elements: Not all answers begin with a direct summary answer sentence.

Impact & Risk: Good base for Google/Bing FAQ/PA intents.
Repair Recommendations:

Start each answer with a succinct summary or direct answer sentence.
Consider a summary or "Top Issues" table for user/engine visibility.

4. Images & Media

Section Score: 9/20
Conclusion: Needs Improvement

Findings & Evidence

Descriptive Alt Text: Image alt is missing or empty in most FAQ answers, reducing accessibility/context. E.g.: <img src="https://cdn.shopify.com/s/files/...jpg?v=...>
Semantic File Names: File names partially descriptive but have random suffixes/params.
Figure & Figcaption: Images are not wrapped in semantic elements (<figure>, <figcaption>).

Impact & Risk: Poor image search visibility and accessibility.
Repair Recommendations:

Add detailed/immediately descriptive alt attributes for each FAQ image.
Wrap important images with <figure> and <figcaption> contextualizing their function.

Reference Code

<figure>
  <img src="https://cdn.shopify.com/s/files/...jpg" alt="Diagram showing cable placement for door status sensor during lock installation">
  <figcaption>Cable routing for automatic locking sensor—correct installation prevents malfunction.</figcaption>
</figure>

5. Structured Data (Schema.org)

Section Score: 6/20
Conclusion: Needs Critical Improvement

Findings & Evidence

FAQ/Article Schema: Not found.
Only a single Organization schema exists, and it is defective (logo URL invalid). No FAQPage or Article found.
Required Fields: N/A – missing schema.

Impact & Risk: Not eligible for FAQ rich results, loses AEO benefit, less prominence in SERP.
Repair Recommendations:

Add valid FAQPage JSON-LD for each visible Q&A pair.
If also a blog/news article, add BlogPosting/Article as needed.

Reference Code

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Q: Why automatic locking abnormality?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "When installing, ensure the door status cable passes through the crossbore below the deadbolt, and that the strike plate and sensor are properly aligned. Broken cables cause automatic locking abnormalities."
      }
    }
    // ...continue for all Q&A pairs...
  ]
}

Structured Data Recommendations

Recommended Type: FAQPage (page content is primarily Q&A, not news/blog).
Required Field Mapping:
- Question "name": Each <h4 class="collapsible-content__question ...">
- Answer "text": Corresponding .collapsible-content__answer-inner or first paragraph
Repeat for each FAQ item on the page.

Copyable JSON-LD Template (FAQPage):

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Q: Why automatic locking abnormality?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "When installing, ensure the door status cable passes through the crossbore below the deadbolt, or it may be damaged and cause locking abnormality. Also, confirm the strike plate and door sensor are properly aligned."
      }
    },
    {
      "@type": "Question",
      "name": "Q: Why can't I find my screws?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "The screws may be scattered inside the package. Please check thoroughly."
      }
    }
    /* ...Continue for all questions... */
  ]
}

Improvement Priority List (RICE Framework)

Task	Impact	Reach	Effort	Priority
Add FAQPage JSON-LD structured data for all Q&A	High	High	Med	1
Add/optimize meta description & title for FAQ	High	High	Small	2
Add unique H1 at page top with core keyword	Medium	High	Small	3
Add `alt` text and `<figure>/<figcaption>` to main images	Med	Med	Med	4
Fix `<meta name="twitter:site">` and OG type	Low	Med	Small	5
Correct Organization schema logo URL	Low	Low	Small	6
Explicitly add `<meta name="robots" content="index,follow">`	Low	Low	Small	7
Add summary/short answer sentence at start of each answer	Med	High	Med	8

Tracking & Acceptance

Quantifiable indicators:

Structured data inclusion (validate with Google's Rich Results Test)
Increase in FAQ rich snippet impressions (GSC)
Meta description and title coverage in SERPs (site:search)
H1 presence in HTML
% of FAQ images with alt/figcaption
Core product/FAQ keyword coverage in header/title

Acceptance Criteria:

FAQPage JSON-LD: Validated as error-free in Google's Rich Results Test for FAQ.
Meta description/title: 80–160/30–60 chars, CTR improves 5%+.
Unique H1: <h1> present as first child of main content with "Lockin" and "FAQ".
Images with alt/figure/caption: >90% of instructional images pass accessibility audit.
Meta robots: <meta name="robots" content="index,follow"> present.
SERP Validation: Rich FAQ snippets begin appearing; brand keywords surface in site: searches.

This analysis is strictly based on the supplied HTML source as of July 2024. Runtime/Nuance/robots.txt cannot be judged here. All code and recommendations are copyable and mapped precisely to real content. For additional context data (author, publish dates, logos), content managers should provide relevant fields or extend templates as needed to enable richer schema.