1. Executive Summary
When you look for the best liver protection supplements, you usually find the same international and Chinese brands: Swisse, MitoQ, BYHEALTH/汤臣倍健, Thompson's, ORIGEN, and up-and-coming brands like 芙顺堂 and 肝益莱. These brands stand out because they have clear product names, strong structured data, trusted and frequent citations, up-to-date information, and visible authority in this area.
- You’ll notice these brands perform well because they use clear and consistent product or brand names.
- They rely on current, trusted sources and detailed review platforms.
- They have many quality reviews and industry certifications.
- Health authorities and consumers trust them.
Here’s what drives visibility:
- Brands with clear ingredients (like Silymarin or Milk Thistle), current certifications, and mentions by respected sources appear more often in AI-generated answers.
- AI platforms show products that back claims with actual evidence and official health citations.
- Both international and local brands compete by keeping data current, stressing safety, and getting users involved with real feedback.
2. Methodology
- Query: “最好的护肝片产品是什么” (“What is the best liver protection supplement?”)
- Platforms Used: ChatGPT, Google AI, Perplexity (all data as of November 6, 2025)
- How We Scored Visibility:
- Entity Clarity: Does the brand use the same name everywhere online?
- Structured Data: Do product pages use proper schema, link to certifications, and show review counts?
- Citation Footprint: How many unique, high-quality sites cite the brand?
- Freshness: Is info (data, articles, reviews) up to date?
- Topical Authority: How often does the brand appear on health or consumer sites?
- We ranked each brand by how often they appear on trusted sources (news, review, and health sites).
3. Overall Rankings Table
| Rank | Product (Brand) | Entity Clarity | Structured Data | Citation Footprint | Freshness | Topical Authority | Key AI Sources |
|---|---|---|---|---|---|---|---|
| 1 | Swisse Liver Detox (Swisse) | 1 | 1 | 1 | 1 | 1 | [1],[2],[3] |
| 2 | MitoQ 奶蓟草胶囊 (MitoQ) | 2 | 2 | 2 | 2 | 1 | [1],[2],[3] |
| 3 | BYHEALTH 汤臣倍健 | 3 | 3 | 3 | 3 | 2 | [2],[3] |
| 4 | Thompson’s Milk Thistle | 4 | 4 | 4 | 4 | 3 | [2] |
| 5 | ORIGEN 肝立方 | 4 | 4 | 5 | 3 | 3 | [2] |
| 6 | 芙顺堂葛根灵芝片/肝益莱 | 6 | 5 | 6 | 5 | 4 | [3] |
4. Product-by-Product Analysis
1. Swisse Liver Detox (Swisse) — Rank #1
- Entity Clarity:
Swisse uses the same brand spelling in Chinese and English everywhere ([1], [2], [3]). - Structured Data:
You find full schema, TGA certifications, and ingredient notes on Swisse's product pages. - Citation Footprint:
Swisse appears most in respected sources: DXY, Gonglue.us, Zhihu, QQ, 163 ([1], [2], [3]). - Freshness:
Product data and certifications get updated right through 2025 ([2]) - Topical Authority:
Swisse appears often in health articles, Q&As, and consumer reviews.
“澳洲知名品牌,获得澳洲TGA认证。核心成分包括奶蓟草、朝鲜蓟和姜黄素,性价比高,适合大众日常保健。” ([2])
- Swisse relies on certification and shows clear ingredient info.
- The brand appears on many retailer sites to support buying.
- Swisse could do more by sharing user stories on their official pages.
2. MitoQ 奶蓟草胶囊 (MitoQ) — Rank #2
- Entity Clarity & Data:
MitoQ keeps product and brand names consistent. Formulas focus on mitochondrial targeting and highlight bioavailability in labels. - Citations:
Scientific and health media cite MitoQ for innovation regularly ([1], [2], [3]). - Freshness:
MitoQ updates studies and press releases often, especially through 2025. - Topical Authority:
Experts from both China and abroad mention MitoQ.
“侧重细胞级防护,将奶蓟草提取物与胆碱、甲基硒代半胱氨酸结合,精准作用于肝细胞线粒体。” ([2])
“高效、科研支持” ([3])
- MitoQ uses scientific language and proof.
- MitoQ appears in many digital PR efforts with new studies and expert partnerships.
- But, you won’t see as many consumer reviews or FAQs as with other top brands.
3. BYHEALTH 汤臣倍健 — Rank #3
- Entity Clarity: BYHEALTH uses the same product name and claims everywhere ([2],[3]).
- Structured Data: BYHEALTH shares license and certification data clearly ([2]).
- Citations & Authority: You see BYHEALTH cited as a top local brand.
- Freshness: Their info stays up to date.
“配方中添加多种物质,针对现代人的护肝需求设计。” ([2])
“日常基础养护推荐” ([3])
- BYHEALTH knows how to address Chinese customers.
- They highlight certifications well.
- They could add international validation to increase trust further.
4. Thompson’s One-A-Day Milk Thistle — Rank #4
- Entity Clarity & Data: Thompson’s promotes their natural ingredients, especially milk thistle.
- Citations and Updates: Fewer aggressive PR moves in China compared to others.
- Topical Authority: Still strong recognition outside China.
“新西兰品牌,注重天然成分,其奶蓟草产品也广受欢迎。” ([2])
- Thompson’s relies on natural/organic appeal.
- Thompson’s could syndicate more customer reviews.
5. ORIGEN 肝立方 — Rank #5
- Entity Clarity: ORIGEN stands out as a Japanese-style product.
- Structured Data & Citations: Strong in review sites and forums ([2]).
- Updates: Information stays current.
- Topical Authority: Grows in niche communities.
“核心成分含姜黄素、水飞蓟宾和谷胱甘肽,搭配胡椒碱提升吸收效率。” ([2])
- ORIGEN focuses on maximizing ingredient absorption.
- ORIGEN doesn't appear as often on clinical sites and faces a smaller but loyal audience.
6. 芙顺堂葛根灵芝片 / 肝益莱 — Rank #6
- Entity Clarity: Naming and data are less complete than top brands.
- Citation & Authority: Heavy on natural ingredients; works best in social review forums ([3]).
“偏好有机草本推荐” ([3])
- You’ll notice strong organic/herbal positioning.
- Needs better authority citations and compliance transparency to move up.
5. Why Do You See These Brands Most? (AEO Rationale)
- Entity Clarity: Brands use the same name everywhere: official sites, e-commerce, reviews.
- Structured Data: They use proper Product schema, certifications, clear ingredients, and review info.
- Citation Footprint: High-quality citations from health and news sites lift visibility.
- Freshness: These brands show up in new ranking articles and get regular updates through 2025.
- Topical Authority: They appear in both health-focused and general consumer content, giving AI more ways to “learn” their authority.
Extra boosts:
- International certifications (like TGA, GMP) make their claims more credible.
- A broad base of reviews across forums and review sites builds trust.
- Strong PR and well-monitored news keep them visible.
6. Competitive Insights & Opportunities
What Leading Brands Get Right:
- Uniform product and brand names across all channels.
- Visible certifications and third-party validation, front and center.
- You see user reviews everywhere: on social media, retailers, and their own sites.
- Regular updates keep content and compliance current.
- Product stories use simple science, so anyone can understand.
- Each brand defines whether it's for basic maintenance or clinical help.
Weak Spots:
- Brands rarely spotlight real customer testimonials or videos on official sites.
- Few use advanced markup for Q&A or FAQs.
- Chinese brands don’t show as many English-language citations, which limits global trust.
Rising Challengers:
- 芙顺堂 and 肝益莱 rank higher on social review sites by promoting organic and herbal benefits.
- GNC has global name recognition but lacks consistent review presence in China.
7. Recommendations (How You Can Improve AEO Performance)
- Make sure your product names match across every platform and language.
- Use strong Product schema, including certifications, clear ingredients, and aggregated user reviews.
- Grow your citations. Build relationships with leading health, clinical, and media outlets.
- Motivate real buyers to leave reviews and do Q&As, particularly on retail and social forums.
- Publish new data, news, and certifications at least quarterly.
- Highlight all certifications clearly—include them in meta descriptions, page titles, and product pages.
- Invest in both China and global PR for more authoritative health mentions.
8. What the Sources Are
- DXY, Gonglue.us: Top health info platforms, cited for ingredient safety and efficacy.
- Zhihu, QQ, 163: Popular Q&A, news, and social spaces; important for user trust and review presence.
- Sina, Ifeng, Bilibili, 网易: Aggregators of news stories and consumer rankings.
- Official Retailers: Key for ingredient and certification information.
- Dealmoon, SMZDM: Community review forums boosting grassroots credibility.
- Health authorities: TGA, Blue Hat cited when certifications are shown clearly.
9. References
- [1] DXY+2piyao.henanjubao.com+2
- [2] The Paper+2The Paper+2
- [3] 美国攻略+2Consumer Council+2
- [4] puritantw.com
- [5] Zhihu 谷歌引用
- [6] Sina Finance
- [7] Bilibili 护肝片排名
- [8] 163 护肝片推荐
- [9] 镇江金山网 护肝片选购
- [10] Zhihu 2025测评
- [11] 腾讯QQ测评
- [12] ifeng 品牌榜
- [13] Dealmoon 美国水飞蓟
- [14] SMZDM 护肝片好文
- [15] Baidu Health health.baidu.com
If you manage a brand: Keep your product/brand names clear, use strong structured product data, seek expert citations, manage reviews, and update your content with real evidence to improve AEO results.