AEO/SEO Evaluation of Airmart Featured Shops

Prepared by: Senior AEO/SEO Specialist — Technical HTML Audit Only

Abstract

This technical report presents a comprehensive AEO/SEO evaluation of the Airmart Featured Shops collection page, with a strict focus on the preservation and analysis of all original HTML attributes and content details. The assessment reveals critical deficiencies in page crawlability, metadata structure, semantic accessibility, and the absence of structured data, as well as offering prioritized remediation steps mapped to business and technical impact. Actionable recommendations align with best practices for discoverability on search and answer engines. The findings are strictly based on the supplied source code and detail precise locations, field values, code references, and improvement priorities required to render the page both indexable and optimally structured for SEO and AEO performance.

Overview

Overall Page Score: 43/100

Top 5 Priority Issues

noindex Tag Present: Prevents all search engines from indexing the page; this is critical for organic search.
No Canonical Tag: Increases risk of duplicate content and cannibalization in search engines.
No Structured Data (JSON-LD): Prevents rich results and search enhancements (Article/Collection/Organization types missing).
Title & Metadata Gaps: Title and description are generic, not keyword-optimized, with missing or incomplete Open Graph/Twitter tags.
Non-Semantic Structure & Headings: Main content lacks semantic tags, accessible headings, and a clear <h1> for accessibility/crawlability.

Page Type Judgment: Aggregated Collection/Storefront/Directory
(Not a true article/blog/news due to absence of semantic article structure and lack of focused narrative content; this page acts as a curated collection of featured shops, not a standalone editorial.)

Detailed Assessment

1. Crawlability & Technical Accessibility

Section Score: 4/20
Conclusion: Critical Issue

Findings & Evidence

Robots Meta Tag - noindex (Critical):
Locator: head > meta[name="robots"]
Snippet: <meta name="robots" content="noindex">
Impact: Blocks indexing for all search engines.
Canonical Tag - Missing:
Locator: head > link[rel="canonical"]
Snippet: (No canonical tag found)
Impact: Risks duplicate/fragmented indexing.
Semantic Main Structure - Lacking:
Locator: <div id="__next">...</div>
Snippet: No <main>, <article>, or ARIA role landmarks; content is inside generic <div>s.
Language Attribute - OK:
Locator: <html lang="zh">
Robots.txt - Not determinable from HTML

Impact & Risk:
Page is invisible to search engines by design, cannot rank, and is not eligible for discovery or further SEO optimization until the noindex and structure issues are repaired.

Repair Recommendations:

Change <meta name="robots" content="noindex"> to index, follow (if page should be indexed).
Add a <link rel="canonical" href="https://shop.goairmart.com/zh/c"> pointing to the canonical URL.
Add a semantic <main> wrapper around the main content.

Reference Code

<meta name="robots" content="index, follow">
<link rel="canonical" href="https://shop.goairmart.com/zh/c">
<main>
  <!-- Main content here -->
</main>

2. Title & Meta Information

Section Score: 8/20
Conclusion: Needs Improvement

Findings & Evidence

Title Present but Weak:
Locator: head > title
Snippet: <title>Airmart featured shops</title>
Not descriptive, not keyword optimized, under-uses character count; not unique/compelling for CTR.
Meta Description Present but Minimal:
Locator: head > meta[name="description"]
Snippet: <meta name="description" property="description" content="Over $100M in GMV and counting">
Only 33 characters; not a summary and lacks target/benefit keywords.
Open Graph Tags - Partially Present, but Incomplete:

og:title: <meta name="og:title" property="og:title" content="Airmart featured shops">
og:description: <meta name="og:description" property="og:description" content="Over $100M in GMV and counting">
og:image: <meta name="og:image" property="og:image"> (empty; not providing an image)
og:url: Missing

Twitter Cards: Not present: no <meta name="twitter:card"> or any other Twitter card tags.

Impact & Risk:
With a weak, generic title and minimal meta description, this page will underperform in organic CTR (if ever indexable). Lack of complete OG/Twitter tags impacts sharing previews and social reach.

Repair Recommendations:

Write a descriptive, keyword-focused title (e.g. "Discover Top Local Stores | Airmart Featured Shops Directory")
Expand meta description to give a concise, benefit-driven summary (~120–160 chars with core intent)
Specify og:image and add og:url; add Twitter card tags.
Ensure all tags match visible content.

Reference Code

<title>Discover Local Stores | Airmart Featured Shops Directory</title>
<meta name="description" content="Browse and shop from the best local restaurants, bakeries, farms, and more—curated by Airmart. Over $100M in GMV and counting!">
<meta property="og:title" content="Discover Local Stores | Airmart Featured Shops">
<meta property="og:description" content="Explore the Airmart curated collection: restaurants, groceries, farms, flowers, and more near you.">
<meta property="og:image" content="https://shop.goairmart.com/path/to/featuring-image.jpg">
<meta property="og:url" content="https://shop.goairmart.com/zh/c">
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="Discover Local Stores | Airmart Featured Shops">
<meta name="twitter:description" content="Shop top local businesses, fresh food, flowers, gifts, and more via Airmart's featured directory.">
<meta name="twitter:image" content="https://shop.goairmart.com/path/to/featuring-image.jpg">

3. Content Quality & Layout

Section Score: 9/20
Conclusion: Needs Improvement

Findings & Evidence

"Answer First" Paradigm: No clear "answer" or intro summary at the top for informational/intent-based queries.
Locator: .city-discover-title is "探索附近的店" ("Discover nearby stores"), but acts as a section, not a questions-based intro.
Structure: No <h1>, <h2>, or correct heading hierarchy. Content divides shops into section blocks and cards, but all via <div class="title"> or similar, not HTML headings.
Originality/Depth: Contains aggregate, curated business card data—no editorial insights, analysis, or unique commentary at the directory page level.
Keyword Coverage: No clear use of main/synonym keywords in title, intro, or headings (other than "Airmart" and "featured shops").
Repetitive shop blocks, each with brief labels/descriptions, but no SEO-focused narrative.

Impact & Risk:
Page not optimized for "directory," "find shop near me," or topic-based discovery. No headings causes accessibility issues and further weakens crawler comprehension.

Repair Recommendations:

Add an <h1> at top: e.g. <h1>Discover Top Local Stores & Restaurants on Airmart</h1>
Use <h2>/<h3> for major categories (e.g., "Farms," "Bakeries," etc.)
Add brief summary/intro in the first paragraph.
Reword and expand on section descriptions for uniqueness.

Reference Code

<main>
  <h1>Discover Top Local Stores & Restaurants on Airmart</h1>
  <p>Browse a curated directory of popular local shops, restaurants, bakeries, farms, and specialty vendors—delivering fresh and unique products to your area.</p>
  <section>
    <h2>Featured Restaurants</h2>
    <!-- ...shops... -->
  </section>
  <section>
    <h2>Fresh Produce & Farms</h2>
    <!-- ...shops... -->
  </section>
  <!-- Add similar for each major section -->
</main>

4. Images & Media

Section Score: 12/20
Conclusion: Needs Improvement

Findings & Evidence

Descriptive Alt Texts: Most images for key stores use <img src="..." alt=""> with empty alt.
Example: <img src="https://dndpvmg68xu92.cloudfront.net/768/56d49b46-1caa-5f54-b596-8280d5a76183/e5622c80-d4f0-11ee-8dd1-0f0de2265e07.jpg" ... alt="">.
Only the logo in the header has alt="logo".
Semantic Filenames: Present for key product/store images, using unique file hashes; not human-friendly, but unique and traceable.
Image-Text Relationship: Images are not wrapped in <figure> and lack <figcaption>; shop titles and info are outside image containers.

Impact & Risk:
Lack of alt text impairs accessibility and image SEO. Lack of semantic <figure> tags reduces the value for rich snippets/image search.

Repair Recommendations:

Populate alt with descriptive text (e.g., for store leader images: alt="印象四川Yummy Szechuan Storefront").
For groupings, wrap in <figure> with <figcaption> for store names.
Use meaningful filenames if possible when uploading images in the CMS.

Reference Code

<figure>
  <img src="https://dndpvmg68xu92.cloudfront.net/768/56d49b46-1caa-5f54-b596-8280d5a76183/e5622c80-d4f0-11ee-8dd1-0f0de2265e07.jpg" alt="印象四川Yummy Szechuan Storefront" />
  <figcaption>印象四川Yummy Szechuan</figcaption>
</figure>

5. Structured Data (Schema Markup)

Section Score: 10/20
Conclusion: Needs Improvement

Findings & Evidence

JSON-LD or Microdata: Not Present
No <script type="application/ld+json"> in the HTML.
No RDFa or microdata.
Type: Should use CollectionPage or ItemList at minimum.
Fields: Can be constructed from visible content: shop name, description, image, URL; no publisher/author/date at directory level.

Impact & Risk:
Page ineligible for search enhancements, carousels, or possible Google sponsored/shop panels; lack of structure can hurt discovery.

Repair Recommendations:

Use schema.org CollectionPage/ItemList or even multi type (Article for editorial blocks & ItemList for the main store listing).
Fill in fields for "name", "description", "url", "image", and possibly an array of shops as itemListElement.

Reference JSON-LD Example

{
  "@context": "https://schema.org",
  "@type": "CollectionPage",
  "name": "Airmart Featured Shops",
  "description": "Curated directory of top local restaurants, bakeries, farms, and specialty shops via Airmart.",
  "url": "https://shop.goairmart.com/zh/c",
  "image": "https://shop.goairmart.com/path/to/featured-image.jpg",
  "publisher": {
    "@type": "Organization",
    "name": "Airmart",
    "logo": {
      "@type": "ImageObject",
      "url": "https://shop.goairmart.com/logo/logo_black_text.svg"
    }
  },
  "mainEntity": {
    "@type": "ItemList",
    "itemListElement": [
      {
        "@type": "Organization",
        "name": "印象四川 Yummy Szechuan",
        "url": "https://shop.goairmart.com/zh/group/49660",
        "image": "https://dndpvmg68xu92.cloudfront.net/768/56d49b46-1caa-5f54-b596-8280d5a76183/e5622c80-d4f0-11ee-8dd1-0f0de2265e07.jpg",
        "description": "家庭套餐、南湾和中半岛自提配送"
      }
      // ...repeat for each featured shop...
    ]
  }
}

*All data above mapped to visible card content; update main image/path/URL as needed. If using SSR, output this in <head>*

Improvement Priority List (Simplified RICE Model)

Task	Impact	Reach	Effort	Priority
Remove noindex, allow indexing	High	High	Small	1
Add canonical tag	High	High	Small	2
Add proper JSON-LD structured data	High	High	Medium	3
Add semantic structure & headings	Medium	High	Medium	4
Improve title/meta with keywords	Medium	High	Small	5
Populate OG and Twitter card images/tags	Medium	Medium	Small	6
Add descriptive alt text to all images	Low	Medium	Medium	7
Add <main> wrapper & ARIA landmarks	Medium	Medium	Small	8
Use <figure>/<figcaption> for key images	Low	Low	Small	9

Structured Data Recommendations

Recommended Type: CollectionPage (directory/listing), with nested ItemList for featured businesses.

Required Field Mapping:

title → "name"
meta/OG description → "description"
logo → "publisher.logo"
each featured shop name/URL/image (from card) → itemListElement
page URL → "url"

Copyable JSON-LD Template:

{
  "@context": "https://schema.org",
  "@type": "CollectionPage",
  "name": "Airmart Featured Shops",
  "description": "Curated directory of top local restaurants, bakeries, farms, and specialty stores via Airmart. Over $100M in GMV and growing.",
  "url": "https://shop.goairmart.com/zh/c",
  "image": "https://shop.goairmart.com/logo/logo_black_text.svg",
  "publisher": {
    "@type": "Organization",
    "name": "Airmart",
    "logo": {
      "@type": "ImageObject",
      "url": "https://shop.goairmart.com/logo/logo_black_text.svg"
    }
  },
  "mainEntity": {
    "@type": "ItemList",
    "itemListElement": [
      {
        "@type": "Organization",
        "name": "印象四川 Yummy Szechuan",
        "url": "https://shop.goairmart.com/zh/group/49660",
        "image": "https://dndpvmg68xu92.cloudfront.net/768/56d49b46-1caa-5f54-b596-8280d5a76183/e5622c80-d4f0-11ee-8dd1-0f0de2265e07.jpg",
        "description": "家庭套餐、南湾和中半岛自提配送"
      }
      // ...add entries for all shops/card blocks
    ]
  }
}

Tracking & Acceptance

Quantifiable Indicators:

Inclusion rate in Google/Baidu/Sogou (page indexed after fix)
Impressions & CTR in GSC/Baidu (visible in search console data)
Core keyword coverage in SERP features
Improvement in brand/featured snippet appearance
Presence of schema detected via Rich Result Test

Acceptance Criteria:

Crawlability: Page is indexable (site:URL shows results within 72h of republishing)
Canonical: <link rel="canonical"> present and correct in <head>
Schema: JSON-LD appears in page HTML and is validated (Google Rich Results Test passes)
Title/Meta/OG: Title/description present and within recommended lengths; OG/Twitter tags display as intended in Twitter/Facebook debug tools
Heading Structure: Only one <h1>, appropriate <h2>/<h3>s, visible and parsable in DOM
Images: >90% alt tags filled with meaningful content, no repetitive/empty values

Summary

This collection page for Airmart's featured shops is currently NOT indexable due to a noindex robots tag and lacks critical SEO and AEO best practices across structure, metadata, and schema. Addressing the above issues is necessary for any SEO or Answer Engine Optimization success and future inclusion in search results. All findings are derived strictly from the HTML provided; for missing values (image sources, logo paths, etc.), supplementations must be coordinated with web admins or CMS providers.