{"id":464,"date":"2026-07-24T23:36:00","date_gmt":"2026-07-24T23:36:00","guid":{"rendered":"https:\/\/www.frevana.com\/articles\/?p=464"},"modified":"2026-07-24T23:36:01","modified_gmt":"2026-07-24T23:36:01","slug":"amazons-75-character-title-limit-what-sellers-must-do-before-july-27-2026","status":"publish","type":"post","link":"https:\/\/www.frevana.com\/articles\/2026\/07\/24\/amazons-75-character-title-limit-what-sellers-must-do-before-july-27-2026\/","title":{"rendered":"Amazon\u2019s 75-Character Title Limit: What Sellers Must Do Before July 27, 2026"},"content":{"rendered":"\n

Starting July 27, 2026<\/strong>, Amazon will limit most product titles to 75 characters including spaces<\/strong>. Media categories are excluded.<\/p>\n\n\n\n

Amazon is also adding a new Item Highlights<\/strong> field with up to 125 characters<\/strong>. This field can appear near the title in search results and on product detail pages, and it is searchable.<\/p>\n\n\n\n

This is not just a title update. It is a full Amazon listing optimization shift.<\/p>\n\n\n\n

If sellers simply cut words from old titles, they may lose important keywords, search visibility, and sales. The better approach is to rebuild the listing structure for both Amazon SEO<\/strong> and Amazon AEO<\/strong>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Key Changes<\/h2>\n\n\n\n
Update<\/th>What It Means<\/th><\/tr>
Effective date<\/td>July 27, 2026<\/td><\/tr>
Title limit<\/td>75 characters including spaces<\/td><\/tr>
Applies to<\/td>Most categories except media<\/td><\/tr>
New field<\/td>Item Highlights<\/td><\/tr>
Item Highlights limit<\/td>125 characters<\/td><\/tr>
Search visibility<\/td>Item Highlights are searchable<\/td><\/tr>
AI risk<\/td>Over-limit titles may be rewritten by Amazon AI<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Why This Matters<\/h2>\n\n\n\n

For years, many sellers used Amazon titles as keyword containers. Long titles often included the brand, product type, size, color, material, features, use cases, and keyword variations.<\/p>\n\n\n\n

That strategy no longer works.<\/p>\n\n\n\n

On mobile, long titles are often cut off. Under the new rule, every character must serve a clear purpose.<\/p>\n\n\n\n

The new title should answer one question:<\/p>\n\n\n\n

What is this product?<\/strong><\/p>\n\n\n\n

The rest of the listing should explain why the product is relevant, useful, and worth buying.<\/p>\n\n\n\n

Do Not Simply Delete Keywords<\/h2>\n\n\n\n

The biggest mistake is cutting words until the title fits.<\/p>\n\n\n\n

Important keywords should not disappear. They should move to the right listing fields.<\/p>\n\n\n\n

Listing Field<\/td>New Role<\/td><\/tr>
Title<\/td>Brand, core product keyword, strongest differentiator<\/td><\/tr>
Item Highlights<\/td>Materials, use cases, features, specifications<\/td><\/tr>
Bullet Points<\/td>Benefits, pain points, shopper intent<\/td><\/tr>
Description \/ A+<\/td>Deeper context, scenarios, trust-building details<\/td><\/tr>
Backend Search Terms<\/td>Relevant terms not naturally used elsewhere<\/td><\/tr>
Attributes<\/td>Structured data for Amazon AI classification<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Best Title Formula<\/h2>\n\n\n\n

Use this structure:<\/p>\n\n\n\n

Brand + Core Product Keyword + Primary Differentiator or Specification<\/strong><\/p>\n\n\n\n

Example:<\/p>\n\n\n\n

Version<\/td>Example<\/td><\/tr>
Old title<\/td>ABCBrand Luxury Silk Pillowcase for Hair and Skin 100% Mulberry Silk Pillow Cases 21 Momme Cooling Pillow Cover with Hidden Zipper Standard Size 20×26 inches Grey<\/td><\/tr>
New title<\/td>ABCBrand 100% Mulberry Silk Pillowcase, 21 Momme Cooling Standard Grey<\/td><\/tr>
Item Highlights<\/td>For hair and skin care, hidden zipper, fits 20×26 inch pillows, 1-pack<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

The information is not removed. It is redistributed.<\/p>\n\n\n\n

How to Choose Keywords<\/h2>\n\n\n\n

Do not guess which keywords belong in the title.<\/p>\n\n\n\n

Use data from:<\/p>\n\n\n\n