{"id":174,"date":"2025-10-30T10:31:42","date_gmt":"2025-10-30T10:31:42","guid":{"rendered":"https:\/\/www.frevana.com\/articles\/?p=174"},"modified":"2025-10-30T10:31:42","modified_gmt":"2025-10-30T10:31:42","slug":"aeo-keyword-research-what-customers-ask-not-just-search","status":"publish","type":"post","link":"https:\/\/www.frevana.com\/articles\/2025\/10\/30\/aeo-keyword-research-what-customers-ask-not-just-search\/","title":{"rendered":"AEO Keyword Research: What Customers Ask, Not Just Search"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Introduction<\/strong><\/h2>\n\n\n\n<p>Nowadays, people no longer use simple keywords to type in the search bar to find brand results; instead, they ask complete, specific questions like &#8220;Will a magnetic rowing machine hurt my lower back if I had surgery?&#8221; on AI platforms to get recommendations. Therefore, with the rise of answer engines like ChatGPT, Perplexity, and Gemini, brands should start to shift their mindset from being seen in the top ten links on search engines to getting visible in AI answers. These platforms respond directly to users\u2019 complete questions in a dialog-like way, without sending them to external links. As a result, if your brand isn\u2019t part of those responses, you may as well be far away from your users.<\/p>\n\n\n\n<p>This change in searching has created a new word: <strong>Answer Engine Optimization (AEO)<\/strong>. It is important for brands because it\u2019s no longer just about what people type in Google; it\u2019s about understanding what real customers actually ask and making sure your brand appears when AI answers. At Frevana, we are aware of this shift and want to provide brands with a new logic for how to relate their content to the questions customers really ask\u2014not just in search, but in answers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What keywords mean in AEO?<\/strong><\/h2>\n\n\n\n<p>AEO is about making sure that AI platforms can enter, comprehend, and cite your content directly when users ask questions. So unlike search engines, which list your brand&#8217;s websites, AI cites your content and transforms it into dialog-like answers.<\/p>\n\n\n\n<p>Therefore, AEO keywords are fundamentally different from those classic SEO keywords we traditionally know. They are not just isolated keywords or multi-word phrases like &#8220;rowing machine discount&#8221; or &#8220;best pizza NYC.&#8221; Keywords that are important for AEO include the complete sentences of natural language people actually ask, for example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Full questions:<\/strong> \u201cIs [product] safe for kids?\u201d or \u201cHow do I fix [issue] with my [device]?\u201d<\/li>\n\n\n\n<li><strong>Concerns:<\/strong> \u201cWill this supplement interact with my medication?\u201d or \u201cWhy is my app crashing after the update?\u201d<\/li>\n\n\n\n<li><strong>Brand comparisons:<\/strong> \u201cWhat is the major difference between [brand] and [competitor]?\u201d or \u201cIs it worth buying [brand] or [competitor]?\u201d<\/li>\n\n\n\n<li><strong>Use-case or scenario-based questions:<\/strong> \u201cWill this work for my [unique situation]?\u201d or \u201cCan I use this camera for nighttime wildlife photography?\u201d<\/li>\n<\/ul>\n\n\n\n<p>Keywords used for AI search express users&#8217; intent, concerns, and contexts. They map to the critical purchasing or deciding moments right before users make a decision, reflecting what they really feel at that time, not just what they type.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Gemini_Generated_Image_y3m1e1y3m1e1y3m1.png\" alt=\"\" class=\"wp-image-180\" srcset=\"https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Gemini_Generated_Image_y3m1e1y3m1e1y3m1.png 1024w, https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Gemini_Generated_Image_y3m1e1y3m1e1y3m1-300x300.png 300w, https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Gemini_Generated_Image_y3m1e1y3m1e1y3m1-150x150.png 150w, https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Gemini_Generated_Image_y3m1e1y3m1e1y3m1-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why AEO Keywords Matter (and How They Differ from SEO Keywords)<\/strong><\/h2>\n\n\n\n<p>This shift from SEO to AEO isn&#8217;t just a trend; it is a fundamental change in how people find and trust information online. Here&#8217;s why: <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">People now ask AI in full sentences<\/h3>\n\n\n\n<p>61% of US adults have used AI in the past six months, and nearly 1 in 5 use it daily<sup>1<\/sup>. Moreover, 42% of users use it for <strong>Answering questions\/explaining topics <\/strong>like natural language queries (&#8220;Is a rowing machine worth it if I have knee pain?&#8221;)<sup>2<\/sup>. At the same time, ChatGPT has reported nearly 700-800M weekly users in 2025, meaning more and more people now &#8220;ask&#8221; AI directly<sup>345<\/sup>.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEO values clicks; AEO values visibility in answers.<\/h3>\n\n\n\n<p>As we know, traditional SEO values short phrases to win clicks. However, users often get what they need without clicking at all, such as from overviews, Reddit comments, or website taglines: in 2024, nearly 60%<sup>67<\/sup> of Google users ended up with no clicks. With the growth of AI overviews, zero-click searches reduce organic web traffic by 15-25%<sup>89<\/sup>.<\/p>\n\n\n\n<p>On the other side, AEO keywords, which are full questions that users really ask, aim to get your content cited in AI answers, even when no click happens. It is advantageous, especially for small brands who have a limited budget for Google paid ads: they can also win AI visibility without ranking high on traditional SERPs, as long as they publish clear and trustworthy answers to real questions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">These questions drive purchase decisions<\/h3>\n\n\n\n<p>Keywords for AEO show the real questions people often ask before making decisions: their worries, reasons, and what finally persuades them, such as safety, monetary value, or fit. There are more and more consumers who are now comfortable trusting AI for advice: 44% of them say they rely on AI recommendations, and 65% already trust Google&#8217;s AI Overviews for answers, according to Omnicom&#8217;s 2025 report<sup>10<\/sup>. When brands answer those kinds of questions directly on their websites, through FAQs, blogs, or other social media platforms, AI is more likely to trust and cite the content, resulting in more users&#8217; selections. This approach is especially valuable for startups or niche brands that do not yet have strong SEO authority.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Frevana Delivers<\/strong><\/h2>\n\n\n\n<p>Frevana&#8217;s Question Research function is built to adapt this shift. It searches exact questions and queries your brand should answer from real users, and the real-life user scenarios that make those answer appealing and credible.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"553\" src=\"https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-204637-1024x553.png\" alt=\"\" class=\"wp-image-177\" srcset=\"https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-204637-1024x553.png 1024w, https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-204637-300x162.png 300w, https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-204637-768x415.png 768w, https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-204637-1536x829.png 1536w, https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-204637-2048x1105.png 2048w, https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-204637-1568x846.png 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Access to 20M+ Real Customer Questions<\/h3>\n\n\n\n<p>Frevana has a question library of over 20 million buyer questions from across industries. Different from those generic questions, the queries Frevana provide are the actual words people use when searching AI for making comparison, speaking concers, or trying to imagine how a product works in real life.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"423\" src=\"https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-205548-1024x423.png\" alt=\"\" class=\"wp-image-176\" srcset=\"https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-205548-1024x423.png 1024w, https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-205548-300x124.png 300w, https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-205548-768x318.png 768w, https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-205548-1536x635.png 1536w, https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-205548-2048x847.png 2048w, https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-205548-1568x648.png 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Why it matters for AEO<\/h4>\n\n\n\n<p>This massive question database mean you are not assuming what your users are asking, but instead you are aligning your product\/content to what natural answers Answer Engines cite most often.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Questions Expansion from Google and Reddit<\/h3>\n\n\n\n<p>Frevana does not just rely on the static database, but also collects <strong>real-time search queries<\/strong> from Google (and also &#8220;you may also ask&#8221;) and Reddit (on which users often exchange honest comments and experiences). Then, Frevana transfer those signals into a list of complete natural questions optimized for answer engine visibility.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"411\" src=\"https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-205609-1024x411.png\" alt=\"\" class=\"wp-image-178\" srcset=\"https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-205609-1024x411.png 1024w, https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-205609-300x120.png 300w, https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-205609-768x308.png 768w, https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-205609-1536x617.png 1536w, https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-205609-2048x822.png 2048w, https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-205609-1568x630.png 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"554\" src=\"https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-205620-1-1024x554.png\" alt=\"\" class=\"wp-image-179\" srcset=\"https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-205620-1-1024x554.png 1024w, https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-205620-1-300x162.png 300w, https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-205620-1-768x415.png 768w, https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-205620-1-1536x830.png 1536w, https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-205620-1-2048x1107.png 2048w, https:\/\/www.frevana.com\/articles\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-205620-1-1568x848.png 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Why it matters for AEO<\/h4>\n\n\n\n<p>It matters for AEO because the combination of authoritative sources (like Google) with authentic user dialogue (from Reddit) could resonate with both AI algorithms and real users. By modifying your content directly answering those questions,<\/p>\n\n\n\n<p>If your content directly answers those questions, it can ensure you are speaking to real customer concerns, not just isolated keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">User-Using Scenario Collect (E-commerce)<\/h3>\n\n\n\n<p>Frevana also has a tool for e-commerce. It collects the user-scenarios online and generates real-life product using scenarios, which answers not only who is using the product, in what setting, and why they probably need it. For example, you will get scenarios like &#8220;Power bank use for charging large devices when camping&#8221; or &#8220;New parent needing one-hand stroller fold on a subway platform&#8221;.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Why it matters for AEO<\/h4>\n\n\n\n<p>Like we explained above, Answer Engines value content that is clear, well-oriented, and related to real-life situations. If your content is scenario-based, it will make your product pages more trustworthy and boost your visibility in AI. Plus, it helps users imagine under what circumstances they can use the products, even ones they might not have thought of, helping to boost conversions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Can Brands Use This<\/strong><\/h2>\n\n\n\n<p>Once you have your real customer questions, it\u2019s time to put them to work across your website. Start by turning these questions into clear FAQ blocks. You can place these on your homepage or dedicate a full FAQ page. Next, weave specific questions into landing page sections. For example, if customers often ask, \u201cIs this safe for seniors?\u201d make that a prominent heading and answer it directly.<\/p>\n\n\n\n<p>Take questions about how you compare to others and build competitor comparison pages. These pages help shoppers decide and also give AI engines a clear source for direct answers. For more how-to or troubleshooting questions, create detailed support articles. Each answer should be concise and easy to understand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What you should do now<\/strong><\/h2>\n\n\n\n<p>Here&#8217;s the ahead alert: SEO keyword tools only show you what people are searching, but not what they &#8220;ask&#8221;. But as AI reshapes how customers find answers, just ranking top in SERPs is not enough. You need to be in the answer. AEO keyword research show you the &#8220;real&#8221; questions your audiences may ask on AI platforms. It ultimately drives trust and wins recommendations and citation in AI answers.<\/p>\n\n\n\n<p>Frevana can give you the list of questions that actually turn users&#8217; concerns into trustworthy content. No endless blue links surfing. Just the questions that will make your brand show up as &#8220;the&#8221; source when it matter most.<\/p>\n\n\n\n<p>So don&#8217;t wait, AI and answer engines are rewriting the rules &#8220;right now&#8221;. Hand us your product and we will show you the precise questions you need to answer to start being visible in AI-driven customer conversations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">References:<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Menlo Ventures \u2022 <em>2025: The State of Consumer AI<\/em> \u2022 June 26, 2025. <a href=\"https:\/\/menlovc.com\/perspective\/2025-the-state-of-consumer-ai\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Menlo Ventures<\/a><\/li>\n\n\n\n<li>Verasight \u2022 <em>The Age of AI (July 2025)<\/em> \u2022 July 17, 2025. <a href=\"https:\/\/www.verasight.io\/reports\/ai-report-july25?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Verasight<\/a><\/li>\n\n\n\n<li>TechCrunch \u2022 <em>Sam Altman says ChatGPT has hit 800M weekly active users<\/em> \u2022 Oct 6, 2025. <a href=\"https:\/\/techcrunch.com\/2025\/10\/06\/sam-altman-says-chatgpt-has-hit-800m-weekly-active-users\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">TechCrunch<\/a><\/li>\n\n\n\n<li>Reuters \u2022 <em>OpenAI\u2019s weekly active users surpass 400 million<\/em> \u2022 Feb 20, 2025. <a href=\"https:\/\/www.reuters.com\/technology\/artificial-intelligence\/openais-weekly-active-users-surpass-400-million-2025-02-20\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Reuters<\/a><\/li>\n\n\n\n<li>Business Insider \u2022 <em>Sam Altman touts ChatGPT\u2019s 800 million weekly users<\/em> \u2022 Oct 2025. <a href=\"https:\/\/www.businessinsider.com\/chatgpt-users-openai-sam-altman-devday-llm-artificial-intelligence-2025-10?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Business Insider<\/a><\/li>\n\n\n\n<li>SparkToro \u2022 <em>2024 Zero-Click Search Study (US &amp; EU)<\/em> \u2022 July 1, 2024. <a href=\"https:\/\/sparktoro.com\/blog\/2024-zero-click-search-study-for-every-1000-us-google-searches-only-374-clicks-go-to-the-open-web-in-the-eu-its-360\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">SparkToro<\/a><\/li>\n\n\n\n<li>Search Engine Land \u2022 <em>Zero-click searches rise, organic clicks dip: Report<\/em> \u2022 June 5, 2025. <a href=\"https:\/\/searchengineland.com\/zero-click-searches-up-organic-clicks-down-456660?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Search Engine Land<\/a><\/li>\n\n\n\n<li>Bain &amp; Company (Insight) \u2022 <em>Goodbye Clicks, Hello AI: Zero-Click Search Redefines Marketing<\/em> \u2022 Feb 2025. <a href=\"https:\/\/www.bain.com\/insights\/goodbye-clicks-hello-ai-zero-click-search-redefines-marketing\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Bain<\/a><\/li>\n\n\n\n<li>Bain &amp; Company (Press release) \u2022 <em>Consumer reliance on AI search results signals new era of marketing<\/em> \u2022 Feb 19, 2025. <a href=\"https:\/\/www.bain.com\/about\/media-center\/press-releases\/20252\/consumer-reliance-on-ai-search-results-signals-new-era-of-marketing--bain--company-about-80-of-search-users-rely-on-ai-summaries-at-least-40-of-the-time-on-traditional-search-engines-about-60-of-searches-now-end-without-the-user-progressing-to-a\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Bain<\/a><\/li>\n\n\n\n<li>Omnicom Media Group \u2022 <em>New report provides a roadmap for marketers in the world of GenAI search<\/em> \u2022 Oct 7, 2025. <a href=\"https:\/\/transform.omg.com\/leadership-and-impact\/new-report-from-omnicom-media-group-provides-a-roadmap-for-marketers-in-the-brave-new-world-of-gen-ai-search\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">OMG Transformation &#8211;<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Introduction Nowadays, people no longer use simple keywords to type in the search bar to find brand results; instead, they ask complete, specific questions like &#8220;Will a magnetic rowing machine hurt my lower back if I had surgery?&#8221; on AI platforms to get recommendations. Therefore, with the rise of answer engines like ChatGPT, Perplexity, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[19,20,9,11,8,7],"class_list":["post-174","post","type-post","status-publish","format-standard","hentry","category-aeo","tag-aeo","tag-answer-engine-optimization","tag-e-commerce","tag-marekting","tag-marketing","tag-seo"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AEO Keyword Research: What Customers Ask, Not Just Search - Frevana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.frevana.com\/articles\/2025\/10\/30\/aeo-keyword-research-what-customers-ask-not-just-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AEO Keyword Research: What Customers Ask, Not Just Search - Frevana\" \/>\n<meta property=\"og:description\" content=\"Introduction Nowadays, people no longer use simple keywords to type in the search bar to find brand results; instead, they ask complete, specific questions like &#8220;Will a magnetic rowing machine hurt my lower back if I had surgery?&#8221; on AI platforms to get recommendations. 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