AEO vs SEO: Rethinking Success Metrics in the AI Search Era

1. Introduction: SEO’s Golden Rules Are Breaking For two decades, digital marketing lived (and died) by the laws of SEO—the precise rituals of keyword targeting, backlinks, and ruthless analytics. Metrics like rankings, organic traffic, and click-through rates (CTR) reigned supreme. Achieve the coveted #1 blue link, and the sales followed. But the world of 2025… Continue reading AEO vs SEO: Rethinking Success Metrics in the AI Search Era

Stop Drowning in Dashboards: How MCP Makes Google Analytics Useful

Many marketers have this problem. They log into Google Analytics. They see many charts, numbers, and sources of traffic. They want answers. For example, they need to know which campaign worked. They need to know where they lose leads. They want to know what to fix now. The dashboards show too much information. It is… Continue reading Stop Drowning in Dashboards: How MCP Makes Google Analytics Useful